RPA
Sr. Analyst, Analytics
Santa Monica, CA - Hybrid · Senior
No sponsorshipDetected 35 days ago
A/B Testing
About the role
- Why You'll Never Want to Leave Respect People.
- For more than 35 years, we've built a reputation for both the work we do and how we do it.
- Respect shows up in how we work together and with our clients.
Responsibilities
- Deliver ongoing performance reports, translating data into insights and recommendations for business executives and digital stakeholders
- Conduct deep-dive analyses (e.g. A/B testing, audience segmentation, campaign performance, pre/post redesigns) to uncover trends and opportunities that drive optimization and growth
- Collaborate with cross-functional partners to analyze channel performance, inform strategy, improve user experience, and optimize marketing and analytics initiatives
Compensation
- Develop tagging documentation aligned with business requirements
- Conduct UAT for analytics tags in staging and production environments
- Identify, troubleshoot, and communicate tagging issues to relevant teams (e.g. account, media, tech, web dev, engineering, etc.)
- Expand analytics capabilities through forecasting, automation, and business intelligence solutions, including the development of internal and leadership dashboards
- Help shape an "AI-ready" analytics ecosystem by integrating AI into our data workflows, measurement, and governance practices
- Craft, test, and refine generative AI prompts to support accurate and thoughtful analysis
Visa & Work Authorization
- We are unable to offer employment visa assistance for this role.
This listing is sourced directly from RPA's careers page and normalized into a canonical job model.