Insight Global
Manager, Customer Analytics
North York, Toronto · Senior
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About the role
- Overview We are seeking a Manager, Customer Analytics to lead customer segmentation, audience strategy, campaign measurement, and customer insights for a large, data-driven consumer organization.
- The successful candidate will combine strong analytical expertise with people leadership, helping shape customer strategy, influence business decisions, and lead a team responsible for reporting, experimentation, and advanced customer analysis.
Responsibilities
- Reporting & Business Performance - Develop and maintain dashboards, scorecards, executive reporting, and quarterly business reviews. - Establish reporting standards, measurement methodologies, and analytics best practices. - Deliver strategic recommendations that influence marketing investment, customer engagement strategies, and business priorities.
- This role will partner closely with Marketing, Loyalty, Personalization, Digital, and Media teams to leverage customer data, optimize marketing performance, and drive business growth.
Requirements
- 7+ years of experience in Customer Analytics, Marketing Analytics, Business Intelligence, Data Science, or a related field..
- 3+ years of people leadership experience..
- Experience with dashboarding and visualization tools such as Tableau, Looker, Power BI, or similar platforms. - Proven ability to analyze CRM, loyalty, personalization, eCommerce, or digital marketing programs..
- Strong business acumen with the ability to translate analysis into actionable recommendations. - Excellent communication and stakeholder management skills..
- Experience in retail, eCommerce, consumer, loyalty, or marketing-focused environments..
- Knowledge of statistical modeling, predictive analytics, and customer behavior analysis..
- Experience with experimentation methodologies including A/B testing, incrementality testing, attribution, or marketing mix modeling..
- Experience with Python, R, or other analytical/statistical tools. - Familiarity with cloud-based data platforms and large-scale datasets..
- Experience working with marketing automation, CRM, or customer engagement platforms.
Company info
- We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day.
- We are an equal opportunity/affirmative action employer that believes everyone matters.
This listing is sourced directly from Insight Global's careers page and normalized into a canonical job model.