MasterClass
Sr. Content Marketing Manager
United States (Remote) · Senior
Sponsorship not specified$154k-$185kDetected 6 days ago
A/B TestingProject ManagementStakeholder ManagementContent MarketingPerformance MarketingCommunicationCollaborationAdaptability
About the role
- MasterClass is looking for a highly strategic and creatively driven Sr.
- Content Marketing Manager to help bring our most culturally relevant class launches and brand moments to life.
- This role sits at the intersection of entertainment, culture, storytelling, and technology.
Responsibilities
- Lead end-to-end integrated marketing campaigns for a slate of MasterClass launches and cultural marketing moments, from positioning and strategy through execution and reporting
- Develop integrated go-to-market strategies across owned, earned, paid, social, product, and talent/instructor channels
- Partner cross-functionally with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations teams to align campaign priorities and execute high-impact launches
- Build strong working relationships with instructors and their teams to support campaign alignment, co-marketing opportunities, and launch execution
- Use audience insights, campaign performance, testing, and experimentation to optimize marketing strategies and inform future launches
- Support on-set campaign moments and production environments when needed to ensure creative alignment and real-time marketing opportunities
- Proven experience developing integrated go-to-market campaigns that drive measurable business and audience impact across multiple channels
- Experience working directly with talent, creators, instructors, or external partners in fast-paced campaign or production environments
Requirements
- 7+ years of experience in integrated marketing, content marketing, brand marketing, entertainment marketing, or consumer campaign strategy leading complex, cross-functional campaigns from strategy through execution
- Exceptional cross-functional collaboration and stakeholder management skills, with the ability to influence across creative, marketing, product, talent, and executive teams
- Strong understanding of culture, audience behavior, and consumer trends, with an ability to identify opportunities for culturally relevant storytelling
Compensation
- $154,000 - $185,000 USD
- The salary range listed is for NYC/CA/WA.
- MasterClass's salary ranges are based on paying competitively for our size and industry.
- If that ends up being the case, the updated salary range will be communicated with you as a candidate.
Benefits
- If you have a disability or special need, we would like to know how we can better accommodate you.
- In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more).
Company info
- MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.
- Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas' recording studio and Gordon Ramsay's kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.
- We're a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states. If you're interested in joining a dynamic, culture-driving company-where learning invaluable skills is all in a day's work-we invite you to apply.
- We are looking for more than what a resume can show. If you don't have the exact experience or skills, but think you'd be a great addition to MasterClass, please apply for the role.
- MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories.
- We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.
- Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more.
- Step into Nas' recording studio and Gordon Ramsay's kitchen, and go behind the big screen with James Cameron.
- Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.
- We're a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states.
- If you're interested in joining a dynamic, culture-driving company-where learning invaluable skills is all in a day's work-we invite you to apply.
- We are looking for more than what a resume can show.
- If you don't have the exact experience or skills, but think you'd be a great addition to MasterClass, please apply for the role.
- ✨ Snapshot of the Role:
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This listing is sourced directly from MasterClass's careers page and normalized into a canonical job model.