The People Brand

Digital Marketing Manager

Carson, CA

Sponsorship not specified$100k-$120kDetected 14 days ago

SEMGoogle AdsMeta AdsGoogle AnalyticsCollaborationPublic Speaking

About the role

This is a hands-on role working across a portfolio of 6 brands.
We are seeking an experienced Digital Marketing Manager who brings strategic rigor to campaign architecture, disciplined budget management across a multi-brand portfolio, and a strong track record of driving measurable revenue growth through paid acquisition.
The successful candidate will bring deep expertise in Meta and Google Ads, a performance-oriented mindset, and genuine experience in the fashion or apparel ecommerce space.

Manage paid social activity across Meta (Facebook + Instagram), TikTok, Snapchat, and Pinterest for all six brands strategy, campaign build, audience architecture, budget allocation, and daily optimization.
Build and manage full-funnel campaign structures: prospecting, retargeting, and retention audiences across each brand.
Develop creative testing frameworks systematically testing hooks, formats, copy angles, and offers to identify winning creative combinations.
Manage Google Ads across all six brands: Search, Shopping, Performance Max, Display campaigns, and YouTube Campaigns.
Manage Google Merchant Center feeds for all six brands ensuring product data is accurate, optimized, and up to date.
Build keyword strategies and negative keyword lists that reflect each brand's positioning and customer intent.
Manage paid media reporting across all six brands, weekly performance summaries, monthly channel reviews, and quarterly strategy presentations to the Sr. Ecommerce Manager
Build and maintain dashboards tracking ROAS, CAC, CPM, CTR, and all Ecommerce KPIs

4+ years of hands-on paid media experience, with at least 2 years managing multi-brand or multi-product accounts.
Expert level Google Ads proficiency across Search, Shopping, and Performance Max including Google Merchant Centre management.
Proven track record of scaling paid channels profitably, you can speak to specific ROAS improvements, CAC reductions, or revenue growth you've driven.
Required
Expert-level command of Meta Ads Manager you build your own campaigns, audiences, and creative frameworks from scratch.
Fashion or apparel ecommerce experience is strongly preferred you understand seasonal inventory, trend cycles, and how clothing brands communicate visually.
Analytically strong, you're comfortable in GA4, can build a reporting dashboard, and don't accept platform attribution at face value.
Creatively literate, you do not have to design, but you know what makes a great ad and can brief a creative team precisely.

Experience with TikTok Ads Manager and an understanding of how native, creator-led content performs versus polished brand content.
Familiarity with Pinterest Ads and Snapchat Ads for apparel brands.
Experience with third-party attribution tools such as Triple Whale, Northbeam, or similar.
Understanding of Klaviyo or other email platforms enough to coordinate paid retargeting with email flows.
You're a performance marketer who takes creative seriously.
You understand that in fashion, the creative IS the targeting - and you've stopped trying to win through audience hacks alone.
You're comfortable holding six brands in your head at once without letting them bleed into each other.
You know that a minimalist DTC aesthetic and a bold, high-energy brand need completely different ad approaches and you can context-switch between them without losing the thread.

Optimize Shopping campaigns around margin, not just revenue working with the Ecommerce Manager on which products to push based on stock levels and sell-through targets.

This listing is sourced directly from The People Brand's careers page and normalized into a canonical job model.