Booking Holdings

Head of B2B Marketing

New York

Sponsorship not specified$204k-$306kDetected 12 days ago

Machine LearningA/B TestingStakeholder ManagementSEMCRMLeadershipCommunicationCollaboration

About the role

It is a commercial leadership role with a marketing instrument.
The role is based at the New York City headquarters in the United States reporting into the CCO of B2B and requires close collaboration across teams in the US, Europe, and Asia, as well as regular travel and flexibility across time zones.

Establish a differentiated point of view in the B2B travel market - one that is credible to both supply-side partners and distribution partners.
Build a scalable B2B demand generation engine that drives a measurable marketing contribution to commercial growth.
Own the full acquisition funnel - from awareness to lead to qualified opportunity - with clear attribution for marketing's contribution at each stage.
Set targets for marketing-sourced and marketing-influenced pipeline, cost per qualified partner lead, and lead-to-close conversion rates.
Experiment rapidly across channels - events, content syndication, paid search, LinkedIn, programmatic, ABM - and kill what does not perform.
Design and execute partner marketing programmes that help the B2B strategic partners grow their own customer base and deepen travel engagement on their platforms.
This is one of the most commercially differentiated capabilities B2B can build - and one of the most direct links between marketing investment and measurable P&L impact.
The role is responsible for creating and executing the marketing plan that supports our overarching partner and end-customer value propositions.
Collaborating closely with the B2C marketing leads in Agoda, Booking and Priceline, the head of Marketing brings these value propositions to life.
Collective efforts are dedicated to delivering a compelling partner and customer experience that aligns with the B2B and Booking Holdings brands and resonates with target audiences.

Strong understanding of marketing technology, including CRM, automation, measurement platforms and AI-enabled capabilities.

For more information, visit BookingHoldings.com and follow us on X @BookingHoldings.

The base salary range for Connecticut and the NYC-metro area is $204,000-$306,000.

Balances high-level strategic vision with a hands-on, pragmatic approach to execution.
In addition to a competitive base salary, roles are eligible to be considered for an annual bonus and equity grant.
We are proud to offer a comprehensive benefits program designed to keep you and your family healthy, plan for the future and make the most out of life.
For a glimpse of our benefits offerings, please see here.
In addition to competitive health and wellness benefits, we currently offer other perks to eligible employees, such as: tuition reimbursement, fitness reimbursement, discounts, and more!

You will be expected to build fast, measure rigorously, iterate relentlessly, and hold yourself and your team to ambitious, quantified outcomes.You are responsible for a sizable marketing budget, leading a team of roughly 30 globally dispersed people and is part of the B2B (commercial) Leadership Team.
Through the Booking Holdings brands, we help our customers reach all corners of the earth.
We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.

Booking Holdings is an equal opportunity employer in accordance with all applicable federal, state and local laws.
Booking Holdings and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities.
If you have a disability and believe you need reasonable accommodation in order to search for a job opening or apply for a position, please email reasonableaccommodation@bookingholdings.com with your request.
We ensure equal employment opportunity to all employees and applicants without discrimination or harassment based on race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, or local law.

This listing is sourced directly from Booking Holdings's careers page and normalized into a canonical job model.