Canals
Product Marketing Manager, PLG
New York · Contract
Sponsorship not specifiedDetected 42 days ago
Product ManagementProduct StrategyCustomer SuccessResearchCommunicationAccounts Payable
About the role
- In this role, you'll focus on the in-product experience-designing the onboarding flows, activation moments, and self-serve experiences that turn contractor users into engaged, retained customers.
Responsibilities
- Design and optimize in-product onboarding flows and self-serve activation experiences for our contractor audience
- Develop the in-product messaging, nudges, and prompts that move contractors from first touch to activated user
- Partner with Product and Engineering to bring in-product growth moments to life
- Develop messaging and positioning for contractor-facing products and features based on primary and secondary research
- Develop supporting marketing materials, e.g., one pagers, website pages
- Capture and organize competitive intelligence to support Sales and Marketing
- Strong data fluency, you pull your own numbers, run experiments, and know what to do with what you find
Requirements
- 3-5 years experience in product marketing
- Hands-on experience with PLG or in-product growth-you've designed onboarding flows and activation experiences, not just observed them
Nice to have
- Background in construction, trades, or distribution is a plus but not required
- Experience in a startup or fast-paced environment is a plus but not required
Company info
- What We're Looking For
This listing is sourced directly from Canals's careers page and normalized into a canonical job model.