Silicon Labs

Silicon Labs

Senior Product Marketing Manager - Embedded Software

Austin · Senior

Sponsorship not specified$125k-$231kDetected 20 days ago
Machine LearningProject ManagementCustomer SuccessEmbedded SystemsElectrical EngineeringLeadershipCommunicationPublic Speaking

About the role

  • You will synthesize voice-of-market insights into clear software priorities, enablement strategy, and assets that improve developer experience and accelerate mass-market adoption.
  • Actual base pay could vary based on factors including but not limited to experience, geographic location where work will be performed and applicant's skill set.
  • Silicon Labs is an equal opportunity employer and values the diversity of our employees.

Responsibilities

  • Set and drive the broad market software strategy across Silicon Labs' wireless IoT portfolio to improve developer experience, reduce friction, and increase mass-market adoption (design-ins, time-to-market, supportability).
  • Own the end-to-end developer experience for broad market products: SDKs, SDK packaging, tools/workflows, dev kits, reference apps, documentation, onboarding content, training, and community enablement.
  • Develop and manage software-focused ecosystem partnerships (cloud/platform, RTOS/OS, tooling, middleware) that accelerate adoption and strengthen portfolio differentiation.
  • Define and monitor adoption and customer experience metrics (e.g., time-to-first-build, eval-to-design-in conversion, tool usage, top support drivers, net promoter score) to inform decision-making and drive continuous improvement based on insights.
  • Lead BU-wide software prioritization and release planning across Broad Market and Segments (Commercial, Home, Industrial, Life)
  • Communicate clear prioritization rationale using customer impact, revenue/design-in potential, time-to-value, quality, and strategic differentiation.
  • Partner with global stakeholders including leadership, Product Marketing, Product Management, Engineering/R&D, Program/Project Management, Sales/FAEs, Support/Apps, and Community to align roadmaps, priorities, release readiness, and stakeholder communications.
  • Lead BU-wide software prioritization and release planning across Broad Market and Segments (Commercial, Home, Industrial, Life); represent a unified BU view in planning forums with Software Product Management and R&D, driving alignment on priorities and trade-offs.
  • Implement repeatable mechanisms (prioritization frameworks, readiness scorecards, voice-of-market intake, top support driver analysis, and post-release learnings) to improve execution quality and predictability.

Requirements

  • Bachelor's degree in Electrical Engineering, Computer Engineering, Computer Science, or related technical discipline (or equivalent experience).
  • 10+ years of industry experience in IoT/wireless/embedded/semiconductors, including 5+ years in software product marketing or software product management.
  • Strong understanding of software development lifecycle processes and release management.
  • Proven track record of leading software planning, prioritization, and release execution and demonstrated ability to influence roadmap trade-offs across multiple business stakeholders.
  • Strong understanding of wireless IoT markets, ecosystems, and technologies including Bluetooth, Wi-Fi, 802.15.4 (Zigbee/Thread/Matter), sub-GHz, and edge compute.
  • Exceptional communication skills with the ability to translate complex technical topics into crisp, decision-ready narratives and enablement content.
  • You can look forward to the following

Nice to have

  • Experience improving developer experience and adoption for embedded/IoT SDKs and tools (IDE/tooling, docs, examples, development kits, onboarding flows).
  • Familiarity with edge compute and AI/ML technologies.
  • The following qualifications will be considered a plus:

Skills

  • Learn more at www.silabs.com.
  • Meet the Team

Compensation

  • Highly competitive salary
  • 3 paid volunteer days per year
  • The annualized base pay range for this role is expected to be between $124,600 - $231,400 USD.

Benefits

  • Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans
  • Equity rewards (RSUs)
  • Employee Stock Purchase Plan (ESPP)
  • Life/AD&D and disability coverage
  • Flexible spending accounts
  • Additional benefit options (Commuter benefits, Legal benefits, Pet insurance)
  • Flexible PTO schedule
  • Tuition reimbursement
  • Monthly wellness offerings
  • Other rewards may include an annual cash bonus, equity package and a comprehensive benefits package.
  • You can look forward to the following benefits:

Equal opportunity

  • equal opportunity employer and values the diversity of our employees.
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This listing is sourced directly from Silicon Labs's careers page and normalized into a canonical job model.