Amgen Inc
Associate Director Media and Activation Planning Obesity and Related Conditions
US - California - Thousand Oaks · Director
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About the role
- Associate Director Media and Activation Planning US Obesity and Related Conditions
Responsibilities
- Own channel investment strategy and translate brand objectives and the integrated brief into channel plans, audience approaches, and investment recommendations.
- Lead development and execution of media plans with agency partners, including channel mix, timing, targeting, content requirements, and optimization.
- Partner with the Director to evaluate opportunities and recommend tradeoffs that improve plan effectiveness and efficiency.
- Lead activation identification and planning in partnership with the Director, Consumer, HCP, Corporate Affairs, and other relevant teams.
- Translate activation concepts into executable plans, including objectives, partner roles, requirements, schedules, budgets, and logistics.
- Coordinate internal alignment and approvals, ensuring partners understand decisions, milestones, and dependencies.
- Lead and Develop Senior Manager, to coordinate activation execution and cross-channel delivery.
- Partner with Corporate Affairs on integrated opportunities and ensure the right functions are involved during planning and execution.
- Manage working relationships with media, AOR, other agency partners and GCCI
- The Associate Director, Media & Activation Planning leads the planning and execution engine for the brand's media and activation plans.
Nice to have
- Strong experience in media planning, channel investment, campaign activation, or integrated marketing.
- Strong analytical, communication, and project leadership skills.
- What you can expect of us
- Award-winning time-off plans
- careers.amgen.com
- In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation.
- You will not be penalized for redacting or removing this information.
- Application deadline
Compensation
- 164,283.75USD -222,266.25 USD
Benefits
- Lead media measurement planning with agency and analytics partners, including channel KPIs, reporting cadence, and learning questions.
- Synthesize results into clear updates and actionable learning for future planning.
This listing is sourced directly from Amgen Inc's careers page and normalized into a canonical job model.