Doonails
Social Media Manager & Content Creator US (m/f/d)
New York
Sponsorship not specifiedDetected 34 days ago
Content MarketingLeadershipCommunication
About the role
- Hi, we're Doonails! 💅🏼 A fast-growing beauty startup revolutionizing the manicure world.
- Already established as one of the leading manicure brands in Germany and Europe, we successfully expanded into the US market six months ago.
- As our Social Media & Content Manager US (m/f/d), you'll be the face and voice of Doonails on TikTok and Instagram in the US market.
Responsibilities
- With innovative products, a vibrant community, and a strong presence both in our online shop and with leading retail partners, we bring studio-quality manicures straight to your home, easy, fast, and stylish.
- You build our community from the ground up, bring our nail products into cultural conversations, and turn followers into fans. 🚀
- You develop the content strategy, produce videos yourself as an on-camera talent, and grow our community with a mix of creative instinct and strategic thinking.
- This is your channel to own.
- Build and maintain relationships with US creators and micro-influencers for collaborations, cross-promotions, and community growth.
- Support TikTok Shop with content and community management, including weekly creator calls and Discord-based community building (Creator House format).
- Track and analyze performance across both channels (views, engagement, follower growth, TikTok Shop sales, Story engagement rate) and continuously optimize your content strategy based on data.
- You don't just post, you build.
Requirements
- You can hit the ground running without extensive onboarding.
- You work directly with the founding team and are a key strategic voice in how Doonails shows up in America
- 🤝 A true ownership role with a high degree of trust and room to shape things your way
Nice to have
- You've built a brand or channel on TikTok before.
- You can show us growth numbers, engagement data, and ideally a brand you took from unknown to notable.
Benefits
- You've worked for or alongside consumer brands in beauty, wellness, or lifestyle and understand the category and its audience.
- TikTok Shop & Community Education
Apply directly at Doonails →Create a free account for alerts like thisView Doonails immigration profile
This listing is sourced directly from Doonails's careers page and normalized into a canonical job model.