Beam Therapeutics

Director, Patient Marketing

Cambridge, MA · Director · Full-time

Sponsorship not specified$210k-$260kDetected 64 days ago

SEOSEMBrand StrategyPatient CareCRISPRResearchCommunicationCollaboration

About the role

Beam Therapeutics is a biotechnology company committed to establishing the leading, fully integrated platform for precision genetic medicines.
To achieve this vision, Beam has assembled a platform with integrated gene editing, delivery and internal manufacturing capabilities.
This has the potential to enable a wide range of therapeutic editing strategies that Beam is using to advance a diversified portfolio of base editing programs.

Lead the end-to-end patient marketing strategy.
Develop and execute multi-channel campaigns across digital, social, print, and in-person channels, ensuring alignment with overall brand objectives.
Drive innovation in digital engagement, including websites, SEO/SEM, social media, email, and emerging technologies.
Oversee creation of patient-facing materials and programs, collaborating with creative agencies, digital partners, and cross-functional teams.
Spearhead patient ambassador program, collaborating with compliance and legal teams to drive high impact tactics with patients.
Manage branded product websites as well as digital interface to patient support services program.
Monitor campaign performance, track KPIs, and optimize programs based on data-driven insights.
Champion ethical, patient-first communication that supports informed decision-making.
Collaborate with Patient Services & Patient Operations team to optimize patient communications and engagement.

Bachelor's degree with 10+ years of pharmaceutical or biotech experience, with at least 5 years focused on US Patient Marketing.
Experience supporting and partnering with field teams.
Experience with new product launches, or major indication launches.
Proven expertise in digital marketing, patient engagement strategies, and multi-channel campaign execution.
Proven experience with patient ambassador programs, their development, compliance/legal considerations, and ability to make strategic decisions on investment choices across tactics involving ambassadors.
Strong analytical mindset with the ability to translate insights into actionable strategies.
Comfort working in a dynamic, fast-paced environment with multiple priorities.
Deep understanding of patient journeys in Sickle Cell Disease or other rare diseases and the role of patient/caregiver engagement in driving outcomes.
Effectively managing external partners, agencies and budgets.
Proven ability to navigate Medical, Legal, and Regulatory (MLR) review and approval processes.
Strong communication, strategic thinking, relationship-building skills, and a results-oriented mindset.
Exceptional communication, collaboration, and influence skills with senior leaders and external stakeholders.
Demonstrated strategic thinking ability to support enterprise needs.

The salary range below reflects the full-time base salary range we expect to pay for this role at the time of posting.

Beam is a values-driven organization committed to its people, cutting-edge science, and a vision of providing life-long cures to patients suffering from serious diseases.
Ensure all initiatives are compliant with medical/legal/regulatory (MLR) standards and corporate policies.

This is a unique opportunity for a strategic, collaborative, and results-oriented Patient marketer to build a high-impact engagement platform in a complex and underserved therapeutic area.

This listing is sourced directly from Beam Therapeutics's careers page and normalized into a canonical job model.