Ivalua
Field Marketing Manager
New York City, NY - USA · Senior
Sponsorship not specifiedDetected 6 days ago
Project ManagementHubSpotLead GenerationSupply ChainProcurementCorporate LawLeadershipCommunicationCollaborationProblem SolvingAdaptability
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odds of building a lasting career here
40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- 6+ years of marketing experience, including 3+ years in field marketing
- +3 years experience in managing and executing in-person hosted events
- All companies want the best and brightest.
Responsibilities
- Strategy Development: Create and implement comprehensive field marketing strategies tailored to regional market needs to drive new lead and pipeline generation.
- Field Event Management: Plan, organize, and execute high-impact field events, including regional events, roundtables and conferences, to drive lead generation and strengthen customer relationships.
- Lead and own a flagship event within the Procurement Innovation on Tour series in your region, overseeing end-to-end execution including agenda development, speaker coordination, venue selection, catering, and all other event planning and delivery activities.
- Account-Based Marketing (ABM): Develop and implement ABM strategies targeting key segments of accounts, creating customized marketing programs that resonate with specific customer needs to support lead generation and engaged accounts conversion.
- Campaign Management: Design and execute integrated marketing campaigns in collaboration with the product marketing and digital teams, including events, webinars, and digital initiatives, to generate leads and nurture customer relationships.
- Collaboration with Sales Teams: Partner with sales leadership to understand market dynamics, customer needs, and sales objectives, ensuring marketing efforts effectively support sales goals
- Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives through metrics and KPIs, making data-driven adjustments to optimize performance.
- Budget Management: Manage the field marketing budget, ensuring effective allocation of resources and maximizing ROI on marketing activities.
- Field Marketing Expertise: Demonstrated experience in managing field events and executing successful marketing programs that drive customer engagement and lead generation.
- Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work.
Requirements
- ABM Proficiency: Strong understanding of Account-Based Marketing principles and best practices, with a track record of developing targeted campaigns.
Nice to have
- Bilingual (English/French) candidates preferred.
Skills
- Exceptional organizational and project management abilities, with experience in coordinating multiple initiatives simultaneously.
- Strong analytical skills to assess campaign performance and derive actionable insights for continuous improvement.
- Experience using Hubspot, and any ABM tools like Demandbase, a plus
- Bachelor's degree in Marketing or relevant field (Master's degree a plus)
- Ability to travel up to 25% of the time as an essential function of the role; travel requirements may fluctuate based on business needs
- Hybrid working model (3 days in the office per week)
- We're a team dedicated to pushing the boundaries of product innovation and technology
- Sustainable Growth, Privately Held
- A stable and cash-flow positive Company since 10 years
- Snacks and weekly lunches in the office
- Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity
- Unlock and unleash your full professional potential with our exceptional training and career development program
Benefits
- United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace.
Company info
- Field Marketing Manager New York City, NY - US Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.
- COMPANY OVERVIEW At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.
- At Ivalua, we also want team members who have a global point of view and who bring customer-focused enthusiasm and ambition to the table.
- We are a company of doers, of problem solvers, of figure-it-outers.
- This is a truly global company with a diverse team of contributors and a set of core values that people can feel every day across all our offices.
- We are looking for a highly skilled Field Marketing Manager with a strong background in field events and digital campaign management to lead marketing initiatives for the Canada region, one of our four Sales Regions in North America.
- To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views.
This listing is sourced directly from Ivalua's careers page and normalized into a canonical job model.