Kepler
Director, Strategic Planning
New York · Director
Sponsorship not specified$140k-$160kDetected 41 days ago
Brand StrategyCRMBusiness DevelopmentForecastingCompensationResearchLeadershipCommunicationCollaborationMentoring
About the role
- We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two - and by harnessing data and technology across all paid digital media and data-driven CRM channels.
- Kepler prides itself on being a great place to work.
- In fact, we're proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. - We're transparent with our employees.
Responsibilities
- The Pitch Architect: Lead the strategic response for RFPs and new business pitches, developing the core consumer insights and "winning narrative" that differentiates Kepler from the competition.
- Proposal Integration: Collaborate with the Growth team to build best-in-class pitch materials, ensuring our strategic planning toolkit is front-and-center in every prospect meeting.
- Consumer Intelligence: Conduct deep-dive market research and audience analysis to develop customer personas and positioning statements that move beyond generic demographics.
- Big Idea Development: ability to think beyond hard-working media channels to craft unique approaches that drive cultural resonance with consumers
- Kip Evolution: Act as a lead stakeholder for the Kepler Intelligence Platform (Kip), identifying opportunities to improve our planning tech and data-driven forecasting capabilities.
- Strategic Frameworks: Develop and implement standardized comms and planning frameworks that drive consistency and excellence across the North American portfolio.
- Cross-Functional Partnership: Work in lockstep with Client Solutions leads to clarify client objectives and define high-level success metrics.
- Team Mentorship: Manage and grow a team of strategic planners, fostering a culture of curiosity and rigorous analytical thinking.
- Journey Mapping Expert: Strong experience developing consumer-centric, full-funnel communications plans that account for the entire path to purchase.
- Collaborative Leader: Ability to navigate internal stakeholders and lead direct reports while influencing broader, cross-functional agency teams.
Requirements
- Proven track record in full funnel and performance media planning, brand strategy, or communications planning within an agency environment.
- A data-first mindset with the ability to extract unique insights using advanced media planning tools, audience platforms, and scenario-forecasting software.
- Polished communication skills with the ability to command a room and influence senior client leadership (Director to VP level).
- Ability to teach others and be a centralized tool resource.
- 10+ Years of Experience: Proven track record in full funnel and performance media planning, brand strategy, or communications planning within an agency environment.
Skills
- 10+
Compensation
- $140,000 - $160,000
- Target Annualized Discretionary Bonus: 10% ($14,000 - $16,000)
- Target Total Cash: $154,000- $176,000
- Annual Work From Anywhere 4 weeks per year
Benefits
- Healthcare/Dental/Vision
- $75/mo Wellness Stipend
- $100/mo Mobile Phone Stipend
- $50/mo Internet Stipend
- $500/yr Annual Learning Stipend
- $2,000/yr Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave
- 16 week primary caregiver / 6 week secondary caregiver leave
This listing is sourced directly from Kepler's careers page and normalized into a canonical job model.