The Asian American Foundation
Chief Marketing Officer
New York, New York, United States · Exec
Sponsorship not specifiedDetected 82 days ago
A/B TestingProject ManagementContent MarketingBrand StrategyResearchLeadershipCommunicationCollaborationProblem SolvingOrganizational Skills
About the role
- As a senior member of the Executive Team, the CMO sets the strategic direction for how TAAF shows up in the world by defining who we aim to reach, which audiences to prioritize, and how to maximize awareness, trust, and engagement.
- The ideal candidate is a strategic, systems-level thinker who brings rigor to brand strategy, clarity to audience segmentation, and creativity to strategic positioning, while fostering a collaborative, inclusive, and values-driven culture.
- Fifteen or more years of progressive experience in marketing, brand and communications in a dynamic and evolving organization.
Responsibilities
- Demonstrated experience developing and executing integrated brand and marketing strategies that drive awareness, engagement and organizational impact.
- This role ensures TAAF has a clear, compelling, and differentiated articulation of who we are, what we do, and the impact we deliver.
Requirements
- Demonstrated ability to use data and analytics to evaluate campaign performance and inform decision-making.
- Deep knowledge of brand strategy, storytelling and content marketing across digital, social, print and experiential channels.
- Ability to use data, research and analytics to inform strategy, measure impact and improve performance.
- Familiarity with impact storytelling and writing for philanthropic organizations.
- Knowledge of commonly used marketing technology, digital platforms and communications tools A can-do problem-solving attitude.
Nice to have
- A Master's degree in a related discipline is highly preferred.
- Experience working in a nonprofit, foundation, advocacy or mission-driven organization strongly preferred.
- Eight or more years of experience in a senior role building, leading and developing high-performing teams
- nonprofit, philanthropic or mission-driven experience strongly preferred.
Benefits
- Education and Experience Undergraduate degree in marketing, communications or a related field.
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This listing is sourced directly from The Asian American Foundation's careers page and normalized into a canonical job model.