Salsify
B2B Content Marketing Manager
Remote - US · Full-time
Sponsorship not specifiedDetected 4 days ago
LLMsProject ManagementSEOContent MarketingContent CalendarsERPResearchLeadershipCollaboration
About the role
- Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.
- Do you understand the unique challenges B2B leaders face?
- Are you a passionate storyteller with experience bringing a content calendar to life in a world where AI search and LLMs are changing how online audiences engage with content?
Responsibilities
- Develop and execute a comprehensive B2B content calendar and strategy, designed to solidify our brand as the definitive authority in the space.
- Support the advanced stages of the content marketing process - from predictive trend research and ideation to publication, promotion, measurement, and revenue-impact optimization.
- Create elite, deeply researched thought-leadership content, including comprehensive whitepapers, trend reports, and strategic blogs that capture enterprise executive attention and drive high-quality pipeline.
- Structure and optimize all digital assets to ensure maximum visibility across traditional search engines (SEO) and emerging AI-driven answer engines and LLMs (AEO).
- Strong research, fact-checking, executive interviewing, and data-analysis abilities, allowing you to build content based on proprietary market data.
- Exceptional project management skills and strategic autonomy, with a proven ability to build a content road map from scratch and deliver premium assets on schedule with minimal oversight.
- Building materials and construction supplies
Requirements
- Seven or more years of experience working as an industry journalist, senior content strategist, or a recognized thought leader specifically within the B2B ecommerce, distribution, or manufacturing domain.
- Exceptinal writing abilities across premium long-form and short-form content types, demonstrating a proven track record of publishing content that shapes industry opinions and moves enterprise buyers.
- Advanced, up-to-date knowledge of technical SEO and AEO frameworks, with a practical understanding of how to structure content to be cited by AI search models.
- Familiarity with the buying dynamics of dealer-, distributor-, and channel-led commerce and the industrial sectors we serve, such as:
- You'll Enjoy This Role If You Have:
Nice to have
- An existing personal brand, following, or frequent publication record within the enterprise technology or industrial distribution, B2B manufacturing, or MRO ecosystem.
- Familiarity with the supporting technology - product information management (PIM) systems, enterprise resource planning (ERP) systems, ecommerce platforms.
Compensation
- We pay market rates, which are competitive and equitable
- We pay based on performance and proficiency, not tenure
Benefits
- You'll get bonus points for bringing:
Apply directly at Salsify →Create a free account for alerts like thisView Salsify immigration profile
This listing is sourced directly from Salsify's careers page and normalized into a canonical job model.