Aspentech
Director, Digital Experience
Bedford, Massachusetts · Director
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About the role
- The right candidate has done this before in a B2B environment, knows what it takes to run a web program at scale, and is comfortable operating where strategy meets execution.
Responsibilities
- Web performance: traffic, engagement, conversion, and lead quality, tracked and reported with rigor
- Day to day, you'll translate web analytics into prioritized action, lead a roadmap of UX and content improvements, and build the scalable infrastructure that supports demand generation at a global scale.
- AspenTech is looking for a Director of Digital Experience to own and evolve the company's web presence across corporate, product, and customer-facing.
Requirements
- 10+ years in digital marketing, web strategy, or digital experience, with at least 3 years leading a team
- Proven experience managing large-scale website programs, including agency relationships and cross-functional stakeholders
- B2B Expertise: Deep understanding of the B2B buyer journey, ideally within industrial software, AI, or high-tech sectors
- You can hold a strategic conversation with an executive and a technical one with a developer on the same day.
- Bachelor's degree required; advanced degree a plus
Nice to have
- Bachelor's degree required
- advanced degree a plus
Compensation
- The salary range for this role is $170,000.00 - $191,250.00.
This listing is sourced directly from Aspentech's careers page and normalized into a canonical job model.