Rakuten

Rakuten

Marketing Technology Solutions Lead

Toronto, Canada

Sponsorship not specified$78k-$123kDetected 51 days ago
BigQueryGCPCloud PlatformsSparkProcess ImprovementResearchCommunicationProblem Solving

About the role

  • This individual is a strategic operator and problem-solver who excels at understanding marketing challenges, optimizing processes, and leveraging technology to enhance performance.

Responsibilities

  • Strategic Problem Solving & Solution Design: Collaborate effectively with internal teams, actively seeking out pain points, operational inefficiencies, and strategic goals. Translate these into actionable problems that can be solved/improved through MarTech.
  • Drive the development of Proof of Concepts for innovative marketing experiences, evaluating new technologies and approaches for their potential to address business needs and enhance marketing capabilities.
  • AI Integration & Innovation: Identify and implement opportunities to integrate Artificial Intelligence into marketing workflows and tools, from enhancing creative processes to optimizing campaign execution and personalization across channels.
  • Solution Implementation & Configuration: Lead the end-to-end technical design, hands-on configuration, development, and implementation of MarTech solutions, including creating automations within platforms like ClickUp, building internal tools with platforms like ReTool, and configuring existing MarTech systems.
  • Solution Architecture & Integration: Design, optimize, and maintain robust solution architectures across various MarTech systems (e.g., Hightouch, Builder.io, ReTool, Oracle Responsys), ensuring seamless data flow and integration.
  • Platform Governance & Best Practices: Establish, enforce, and maintain best practices for MarTech platform utilization, data governance, and system integrity to ensure scalability and compliance.
  • Documentation & Training: Develop and maintain comprehensive documentation for MarTech solutions, processes, and data flows. Provide guidance and training to marketing teams on new tools and optimized workflows.

Requirements

  • Minimum 5+ years of experience in MarTech, marketing operations, or a related role, with a proven track record of strategic problem-solving, process optimization, and hands-on technical implementation.
  • Deep expertise in workflow automation and hands-on proficiency with low-code platforms (e.g., ReTool) and enterprise automation tools (e.g., ClickUp Automations, Zapier).
  • Proven ability to strategically leverage AI in marketing, encompassing workflow automation, creative applications, and personalization across channels.
  • Strong cross-functional mapping abilities and a proven track record of engaging diverse stakeholders to translate complex business needs into integrated and actionable MarTech solutions.
  • Comprehensive knowledge of the broader MarTech ecosystem, including specific experience with digital advertising platforms, email, and push notification channels.
  • Required Skills & Experience:

Skills

  • Experience defining technical/business requirements for new tooling, leading vendor evaluations, and contributing to the RFP process.
  • Highly autonomous with strong independent judgment, capable of driving initiatives from concept to completion.
  • Experience with specific tools such as Google Cloud Platform (GCP).
  • Familiarity with Agile development methodologies.
  • Experience in a fast-paced, evolving environment.
  • Provide guidance and training to marketing teams on new tools and optimized workflows.

Compensation

  • We believe in rewarding all our employees with competitive salaries, performance based annual bonuses, stock options and training opportunities.

Benefits

  • Full benefits starting from your first day
  • Maternity/paternity leave top up
  • Flexible hours and hybrid remote working environment

Company info

  • Here at Rakuten Kobo Inc. we offer a casual working start-up environment and a group of friendly and talented individuals.
  • Our employees rank us highly in terms of commitment to work/life balance.
  • We realize that for our people to be innovative, creative and passionate they need to feel valued and supported.
  • We believe in rewarding all our employees with competitive salaries, performance based annual bonuses, stock options and training opportunities.
  • If you're looking for a company that inspires passion, personal, and professional growth - join Kobo and come help us on our mission of making reading lives better.

Equal opportunity

  • equal opportunity employer.
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This listing is sourced directly from Rakuten's careers page and normalized into a canonical job model.