Armracolostrum
VP of Growth Marketing
US - Remote · Vp · Full-time
Sponsorship not specifiedDetected 34 days ago
SEMGrowth MarketingPerformance MarketingResearchLeadershipCommunicationCollaborationOrganizational Skills
About the role
- We are looking for a data-driven and strategic VP of Growth Marketing with a strong track record in DTC & CPG to join our team.
- This role will be responsible for the growth of this sales channel, designing and driving forward the strategy to maximize the performance of armra.com.
Responsibilities
- Own all revenue-driving initiatives across acquisition, retention, and eCommerce performance.
- Develop and execute a holistic growth strategy that scales revenue in a cost-efficient, brand-enhancing way.
- Drive customer growth through full-funnel planning, from awareness to conversion to loyalty.
- Build and manage monthly revenue forecasts, budgets, and KPIs, with a focus on performance and predictability.
- Lead and scale multi-channel media strategy across paid social, paid search, podcast, affiliate, TV, DM, OOH and emerging channels.
- Partner with the creative and brand teams to test and optimize high-performing content, messaging, and audience segmentation to drive TAM.
- Own TTF planning and MMM strategy to guide channel mix and budget allocations.
- Lead daily, weekly, and monthly optimization of campaigns to hit aggressive revenue and CAC targets.
- Build and mentor a high-performing team of growth marketers and channel owners.
- Collaborate cross-functionally to align growth goals with brand, creative, community, product, and customer experience strategies.
Requirements
- 12+ years of experience in DTC & CPG, and has played a key role in scaling a brand.
- Experience with subscription-focused growth.
- Analytically minded, and comfortable leveraging data to make decisions, and comfortable using quantitative capabilities
- Able to think beyond paid media to drive growth, deep understanding of brand, CAC to LTV as core KPI
- Exceptional organizational skills
- Able to balance the creative art and analytical science of brand-building
- Strong leadership and team management abilities, with a focus on developing high-performing teams.
- Comfortable in a dynamic, entrepreneurial culture that emphasizes autonomy, passion for the brand and an immense drive to grow the Company and achieve results
- Deep understanding of ecommerce best practices, usability principles, and information architecture
- Outstanding communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams
- Excellent organization and teamwork skills
- Detail and deadline-oriented
Benefits
- About ARMRA: ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr.
- As a pediatric neurologist, she turned to exhaustive research and ancient wisdom to find a solution-not just for herself, but for the growing health crisis affecting us all.
Company info
- Builders, not passengers - We take ownership, thrive on momentum, and embrace challenges.
- Resilient and resourceful - We find a way forward, even when the answer isn't obvious.
- Direct and constructive - Feedback is a gift, and we embrace it in order to grow.
- Performative - We don't play games, manipulate optics, or curate an image for external approval.
- Entitled - We don't expect rewards without contribution.
- Clock punchers - We don't attract those looking for just a "job"
- we seek individuals who want to build careers, take ownership, and find joy in their work every day.
Equal opportunity
- We are proud to be an equal opportunity employer.
Apply directly at Armracolostrum →Create a free account for alerts like thisView Armracolostrum immigration profile
This listing is sourced directly from Armracolostrum's careers page and normalized into a canonical job model.