Tractian

Tractian

Senior GTM Engineer - Hubspot

Atlanta, GA · Senior

Sponsorship not specifiedDetected 538 days ago
Email MarketingHubSpotCRMCustomer SuccessCommunicationCollaboration

About the role

  • You will be responsible for data integrity, automation workflows, reporting, and integrations to streamline processes and maximize GTM effectiveness.
  • Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

Responsibilities

  • As a Senior GTM Engineer - Hubspot at Tractian, you will own and optimize our CRM infrastructure, ensuring our sales, marketing, and customer success teams operate efficiently.
  • Your role will focus on building scalable and automated workflows, enhancing lead management strategies, and providing insights through HubSpot's reporting tools.
  • You will work cross-functionally to ensure that Tractian's HubSpot infrastructure is aligned with business objectives and drives data-driven decision-making.
  • Develop custom reports to assess the performance of campaigns and activities.
  • Design, build, and optimize custom workflows in HubSpot to automate sales and marketing processes (e.g., lead nurturing, deal tracking, email marketing campaigns)
  • Experience in developing A/B tests and identifying user patterns to optimize conversion rates throughout the contact lifecycle
  • Develop and execute innovative strategies to acquire qualified leads.
  • Streamline and optimize operational workflows using HubSpot.
  • Create comprehensive documentation for new operational processes, providing clear guidelines and instructions for team members to follow.

Requirements

  • 4+ years of prior experience in Hubspot CRM management.
  • Technical knowledge of HubSpot's API and experience programming custom integrations and workflows using it
  • Experience setting up and using webhooks to trigger external actions based on HubSpot events.
  • Familiarity with HubSpot's Workflow and CRM tools, including custom and data management
  • Ability to articulate marketing and sales strategies clearly and analyze relevant data and metrics.

Nice to have

  • Gympass Membership - Access a wide range of gyms and training programs.

Compensation

  • Gympass Membership - Access a wide range of gyms and training programs.

Benefits

  • 15 Days 401(k) Retirement Plan Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
  • Execute and monitor strategies, tracking conversion rates across funnel stages and assessing pipeline health.
Apply directly at Tractian →Create a free account for alerts like thisView Tractian immigration profile

This listing is sourced directly from Tractian's careers page and normalized into a canonical job model.