Morningstar Inc.
AVP, Marketing Strategy - Credit Ratings
New York
Sponsorship not specified$300k-$600kDetected 21 days ago
Product StrategyProject ManagementContent MarketingSalesBusiness DevelopmentResearchLeadershipCommunicationMentoring
About the role
- Working across market insight, segmentation, campaigns, events, and sales enablement, you will ensure our offerings are clearly differentiated and effectively activated in the market.
- Success in this role requires strong product marketing experience and domain fluency in credit, fixed income, or financial data.
- You bring a proven ability to execute go-to-market strategies, translate complex products into clear market narratives, and influence stakeholders across product, commercial, and marketing teams.
Responsibilities
- Define and lead go-to-market strategies for credit ratings products across priority markets and segments
- Translate product strategy into actionable launch plans, campaigns, and commercial programs that drive adoption and revenue
- Partner with Business Development to align marketing priorities with market opportunities and client needs
- Develop clear, differentiated positioning and messaging frameworks across ratings offerings, tailored to key audiences (issuers, intermediaries, investors)
- Design and activate integrated, data-driven demand generation programs aligned to pipeline and revenue goals
- Partner with Digital Marketing to optimize channel mix and campaign performance
- Lead development of high-impact sales enablement assets (pitch decks, one-pagers, narratives, case studies, and data use cases)
- Inform content strategy to support demand generation, leveraging ratings insights, research, and data
- Support distribution strategies for research, commentary, newsletters, and curated content to drive engagement and demand
Requirements
- 8-12 years of experience in product marketing, preferably within credit, fixed income, financial data, or capital markets
- Strong understanding of credit ratings, debt capital markets, or financial data products (or the ability to rapidly build domain expertise)
- Experience translating complex, technical products into clear, compelling market narratives
- Demonstrated ability to work cross-functionally and influence stakeholders across product, commercial, and marketing teams
- Experience supporting both product-led initiatives and sales-led growth motions
Compensation
- At Morningstar we believe people are at their best when they are at their healthiest.
- Compensation Range
- $94,556.00-138,674.00 Incentive Target Percentage
- Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis.
- In most of our locations, our hybrid work model is four days in-office each week.
- No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
- 100% 401k match up to 6% of salary
- 1x salary + commission
Benefits
- Financial Health
- Stock Ownership Potential
- Company provided life insurance
- Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
- Additional medical Wellness Incentives - up to $300-$600 annual
- Company-provided long- and short-term disability insurance
- Emotional Health
- Trust-Based Time Off
Company info
- We are seeking an Assistant Vice President to lead go-to-market strategy and execution for Morningstar DBRS' credit ratings offerings in the US market.
- Collaborate with Events Marketing to develop and execute event strategies (conferences, roundtables, panel discussions, webinars) as part of broader go-to-market programs
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