Coast
Marketing Operations Manager
New York City, NY
Sponsorship not specified$130k-$170kDetected 21 days ago
RESTData EngineeringAgentic AIA/B TestingSalesforceGoogle AnalyticsCRMPerformance MarketingTaxCadenceWordPressLeadershipProblem Solving
About the role
- You'll be the engine room connecting every marketing dollar to pipeline and revenue, with a direct line into both Marketing and the broader GTM operating system.
- Over the past six months we built a strong attribution foundation through our multi-touch (MT) /How-Did-You-Hear-About-Us (HDYHAU) frameworks.
- They've sharpened our visibility, but we treat them as Version 1.
Responsibilities
- Support the evolution of Coast's attribution and measurement framework by improving data quality, reporting, and operational processes that connect marketing activity to pipeline, revenue (EPV), and customer acquisition (CAC) outcomes.
- Own the integrity of marketing data across Salesforce, Braze, enrichment, and analytics tools, in partnership with RevOps and Data Engineering - including lead routing, lifecycle management, and campaign tracking, with consistent metric definitions across the org.
- Run the operational backbone of our events motion: every lead captured, enriched, routed, and followed up on.
- Deploy AI agents and automation that replace the manual workflows marketers run today - reporting, segmentation, enrichment, analysis - and lead the technical evaluation and implementation of new marketing tools.
- Your mission is to build the measurement and operating system that lets Coast marketing scale efficiently, make better decisions, and prove its impact on the pipeline and revenue (EPV). Here's how we'll know you're winning:
- Build the executive reporting and business review cadence that gives leadership a trusted view of marketing's contribution to pipeline and EPV-so teams spend less time debating numbers and more time making decisions.
- Identify the highest-leverage funnel opportunities across TOFU, MOFU, and BOFU, and partner with Marketing and Sales to drive measurable improvements in conversion rates and marketing-sourced pipeline.
- Establish a trusted foundation of marketing data, lead management, and lifecycle operations that enables accurate reporting, efficient execution, and scalable growth.
Requirements
- 4-8 years in Marketing Operations, Revenue Operations, Growth Operations, or Performance Marketing - in a role where you owned measurement, not just execution.
- Deep experience with attribution, funnel analytics, and performance reporting, including dashboards and executive reporting that drove real business decisions.
- Strong analytical thinking paired with operational execution - you can both find the insight and ship the system behind it.
- Salesforce expertise is required.
Nice to have
- We expect the majority of candidates who are offered roles at Coast to fall healthily within the range based on these factors.
Skills
- What is Coast
- Make Marketing's Impact Measurable and Trusted
- Improve Funnel Performance and Efficiency
- Build Operational Excellence and Data Integrity
- Create Leverage Through AI and Automation
Compensation
- $130,000 - $170,000 annually
- $400 accessories allowance (a keyboard, mouse, headphones, etc.)
- Free lunch every Friday
- We are building a diverse and inclusive environment, so we encourage people of all backgrounds to apply.
- Check out the latest podcast interview on Fintech Layer Cake with Coast Founder Daniel Simon!
- Our salary ranges are based on paying competitively for our size and industry, and are one part of our total compensation package that also includes benefits, signing bonus, and equity.
Benefits
- Medical, dental and vision insurance
- Flexible paid time off (vacation, personal well being, paid holidays)
- Tools to help manage your financial wellness, including webinars, access to an equity tax advisory service, and company-sponsored 401(k)
- Equity Grant: Meaningful potential upside given Coast's early-stage trajectory
- Benefits Overview:
- Paid parental leave
- Education stipend
- Coast is committed to diversity, equity, and inclusion.
This listing is sourced directly from Coast's careers page and normalized into a canonical job model.