Poshmark
Sr. Manager, Product Marketing
US California (Redwood City) - Office · Senior
Sponsorship not specifiedDetected 12 days ago
Product ManagementProduct StrategyCRMCustomer SuccessResearchLeadershipCommunicationCollaborationMentoring
About the role
- Poshmark is seeking a strategic and execution-oriented Sr.
- This role sits at the intersection of Product, Growth, Creative, and Community, translating platform capabilities into clear, compelling customer value propositions and customer experiences.
- The ideal candidate combines strong product marketing fundamentals with growth thinking, customer empathy, and exceptional communication skills.
Responsibilities
- Lead end-to-end GTM for features and platform initiatives - positioning, messaging, channel strategy, launch execution, and measurement.
- Translate product capabilities into crisp customer value propositions that drive adoption and behavior change.
- Partner with Product, Creative, CRM, and Growth to ship launches that hit business targets, not just ship dates.
- Design, optimize, and scale customer lifecycle programs across onboarding, activation, engagement, retention, and reactivation stages.
- Partner with CRM and Growth teams to develop lifecycle journeys across email, push notifications, in-app messaging, and other owned channels.
- Develop and maintain customer-facing messaging frameworks, value propositions, and positioning strategies that reinforce Poshmark's differentiated marketplace offering.
Requirements
- Experience marketing to customer, creator, supply-side, or marketplace communities and understands what motivates them.
Nice to have
- Background in resale, fashion, or peer-to-peer marketplace businesses.
- Hands-on experience with Klaviyo or a comparable lifecycle platform.
- Prior experience managing or formally mentoring PMMs.
Skills
- Go-to-Market
- Knows how to write a creative brief that actually guides the work, and a positioning doc that holds up under cross-functional scrutiny.
- Lifecycle & CRM
- Deep familiarity with lifecycle channels - email, push, in-app - and the behavioral data that informs when, what, and who to message.
- Strategy & Influence
- Strong enough instincts to coach others on PMM craft, not just execute it themselves.
- Communication & Writing
- Exceptional writer across formats - positioning docs, customer-facing copy, internal briefs, exec comms.
- Can adapt voice and message for different customer segments and channels without losing clarity or conviction.
Benefits
- Identify key behavioral moments and intervention opportunities where communication, education, or product awareness can improve customer outcomes.
- Create channel-specific messaging and copy that effectively communicates customer benefits, platform capabilities, and community value.
- Ensure consistency of voice, positioning, and customer education across customer touchpoints and campaigns.
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This listing is sourced directly from Poshmark's careers page and normalized into a canonical job model.