Found

Growth Marketing Lead

San Francisco, New York or Remote (USA)

Sponsorship not specified$170k-$230kDetected 85 days ago

Data VisualizationGoogle AdsGoogle AnalyticsGrowth MarketingPerformance MarketingAccountingPerformance ManagementCollaboration

About the role

This isn't a "set it and schedule it" role.
You'll be the person who sees the data, forms a hypothesis, tests it, and knows what to do next.
Your mission is to ensure every dollar we spend brings in the right customer: the self-employed owner who will activate, engage, and grow with Found.

Search, Social, CTV, and emerging channels and work closely with creative, product marketing, and data to build a paid program that's both efficient and brand-aligned.
Manage budget allocation across channels to hit CPA, CAC, and activation targets.
Build, launch, and iterate on campaigns with a bias toward testing creative, audience, bidding strategy, landing page, and offer.
Partner with the creative team to brief, evaluate, and iterate on ad assets; use performance data to guide creative decisions (not just aesthetic ones).
Lead audience strategy, including prospecting, lookalike, retargeting, and suppression logic across platforms.
As our Growth Marketing Lead for Paid Channels, you will own the strategy and day-to-day execution of Found's paid acquisition engine.
You'll manage across all paid media: Search, Social, CTV, and emerging channels and work closely with creative, product marketing, and data to build a paid program that's both efficient and brand-aligned.
Own strategy, execution, and optimization across all paid channels: Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display.
Own paid channel reporting: weekly performance reviews, monthly channel recaps, and ongoing anomaly detection.
Develop a test-and-learn roadmap; document results and share learnings across the team.

You don't just read the numbers.
You understand why one ad outperforms another and can brief creative accordingly.
Experience collaborating with a creative team is a plus.
You understand attribution models, incrementality testing, and the limitations of last-click data.
You've worked with or built MMM or geo-lift frameworks is a plus.
(Preferred) Familiarity with compliance constraints in regulated industries.
You know what "UDAAP" means and have worked within guardrails.
Creative Intuition: You don't just read the numbers.

The anticipated salary range for this role is $170,000 - $230,000.
The salary range listed represents the low and high end of the anticipated salary range for this position across all US locations.
Within the range, individual pay is determined by several factors including job-related skills, experience, and relevant education or training.
Our competitive base salary is just a piece of Found's total compensation package.

We offer all employees access to tax-efficient benefit options alongside competitive base compensation.
Comprehensive medical, dental, and vision benefits and are always 100% covered for employees, 90% covered for dependents.
Paid parental leave: Found supports employees through all stages of life, which is why new parents employed by Found qualify for 16 weeks of flexible parental leave.
Meaningful equity: Everyone on our team should feel and act like an owner, which is why Found offers industry-competitive equity to all of our employees.
Generous vacation policy: Vacations, appointments, mental health days- take the time you need.
To learn more about our benefits or the team please go to found.com/careers.
Manage and improve tracking infrastructure in partnership with engineering, UTMs, pixel health, event-level data quality.

This listing is sourced directly from Found's careers page and normalized into a canonical job model.