Thehartford

Thehartford

Assistant Director, Email Marketing Strategist

Hartford, CT · Director

Sponsorship not specified$108k-$161kDetected 8 days ago
HTMLCSSSQLData VisualizationStakeholder ManagementEmail MarketingSalesforceVendor ManagementLeadershipCommunication

About the role

  • Working here means having every opportunity to achieve your goals - and to help others accomplish theirs, too.
  • Join our team as we help shape the future.
  • This individual contributor role requires a strategic, self‑directed marketer with deep expertise in email best practices, audience segmentation, deliverability, and performance measurement.

Requirements

  • Bachelor's degree in marketing, communications, or related field.
  • 5+ years of experience in email marketing with proven experience leading strategy.
  • Experience with email deliverability
  • Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role.
  • Data segmentation and reporting

Nice to have

  • recommendations using platforms such as Tableau and Google Analytics.
  • Deep experience in ESP/marketing automation platforms and tools (preferably Salesforce Marketing Cloud).
  • Strong knowledge of HTML/CSS/ampscript
  • knowledge of SQL preferred.
  • Experience in insurance, financial services, or similarly regulated industries, with an understanding of compliance-driven marketing environments preferred.

Compensation

  • The listed annualized base pay range is primarily based on analysis of similar positions in the external market.
  • Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role.
  • The base pay is just one component of The Hartford's total compensation package for employees.
  • Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition.
  • The annualized base pay range for this role is:
  • $107,600 - $161,400

Benefits

  • About Us | Our Culture | What It's Like to Work Here | Perks & Benefits

Equal opportunity

  • Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
  • Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
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