Lunar Solar Group

Sr. Director, DTC Growth Strategy

United States · Director

Sponsorship not specifiedDetected 28 days ago

Google AnalyticsPerformance MarketingShopifyLeadershipMentoring

About the role

Own the high-level ecommerce growth strategy for 3-5 of high-growth DTC brands, from acquisition through retention.
Partner with Lunar's tech team to identify key opportunities to deploy Lunar's proprietary tech solutions as a solution to performance challenges.
Lead analytics, attribution, and performance measurement to connect marketing outcomes to business goals.
Own performance insights and reporting frameworks that ensure data drives decision-making and strategic optimization.
Maintain and refine internal dashboards for tracking creative effectiveness, strategic insights, and campaign performance.
Develop agency-wide performance reports, highlighting industry trends and growth opportunities.
Translate complex performance insights into clear narratives that drive confidence and buy-in.
Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies.

8+ years of experience in DTC ecommerce, growth, or performance marketing, ideally with CPG or subscription brands.
Proven track record of driving measurable growth across CAC, CVR, AOV, LTV, and revenue.
Obsessive comfort with data - you know how to pull it, interpret it, and argue with it.
Familiarity with subscriptions, bundles, loyalty programs, and retention-led growth models.
Experience designing or interpreting incrementality tests, MMMs, or advanced attribution models.
Deep, hands-on understanding of the DTC ecommerce stack (Shopify, GA4, Meta, Google, email/SMS, CRO tools, attribution platforms).
Strong POV on what actually moves ecommerce performance vs. what just sounds good in decks.
Strong instincts around merchandising, pricing strategy, and promo effectiveness.
Comfortable saying "this isn't working" and backing it up with data.

Comprehensive health, dental, and vision insurance.
Inclusive and supportive work environment that values creativity and innovation.
Flexible work hours and remote work options.

We're looking for a strategic, senior growth leader responsible for architecting and accelerating full-funnel ecommerce growth for high-potential DTC brands, primarily in the CPG space. This role is for a hands-on, data-driven DTC operator who lives and breathes performance marketing and funnel optimization - and understands how all of it connects to revenue, margin, and customer LTV. If you obsess over funnels, dashboards, cohort analysis, and "why the hell did CVR drop last week," this role is for you.
We're looking for a strategic, senior growth leader responsible for architecting and accelerating full-funnel ecommerce growth for high-potential DTC brands, primarily in the CPG space.
This role is for a hands-on, data-driven DTC operator who lives and breathes performance marketing and funnel optimization - and understands how all of it connects to revenue, margin, and customer LTV.
If you obsess over funnels, dashboards, cohort analysis, and "why the hell did CVR drop last week," this role is for you.

This listing is sourced directly from Lunar Solar Group's careers page and normalized into a canonical job model.