Five9
Senior Paid Media Manager
United States (Remote) · Senior
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About the role
- This role blends hands-on channel management - paid search, paid social, and programmatic - with a rigorous test-and-learn discipline across creative, offers, audiences, and landing pages.
- We're looking for someone who moves fast, tests constantly, and is comfortable both setting strategy and getting into the weeds of a campaign, always with an eye on how each program and each test moves the pipeline forward.
Responsibilities
- Own paid media strategy, budget, and pipeline/SAO targets across paid search, paid social, and programmatic/display - reporting on performance from click to lead to opportunity to closed revenue, not just cost per lead or CTR.
- Build and lead the experimentation roadmap: a structured testing agenda across creative, copy, offers, audiences, and landing pages, with clear hypotheses, success metrics, and readouts.
- Manage paid search channels (Google Ads, Microsoft Ads), working closely with agency partners to optimize programs, improve cost efficiency, and generate quality pipeline.
- Plan, launch, and manage paid social and programmatic/display campaigns across channels (LinkedIn and others) to drive demand and pipeline.
- Own landing page and conversion path optimization (CRO), designing and running A/B and multivariate tests on page structure, forms, and messaging to lift conversion at every funnel stage.
- Partner with campaign and creative teams to develop and test ad copy and creative that's engaging, conversion-focused, and resonates with our ideal customer profile (ICP).
- Manage relationships with external agencies and vendors, setting clear goals, reviewing performance, and holding partners accountable to results.
- Use AI tools to automate reporting, campaign builds, and testing analysis, freeing the team to spend more time on strategy and experimentation.
- Partner closely with ABM and sales development to align paid programs with target account strategies, accelerate lead-to-opportunity conversion, and hit shared pipeline goals.
- Analyze full-funnel paid media and test performance - from clicks and leads to sales opportunities and pipeline - turning results into a prioritized testing and optimization backlog.
Requirements
- Deep hands-on expertise running SEM, paid social, and programmatic/display campaigns at scale.
- Working knowledge of account-based marketing (ABM) strategy and execution.
- Experience with digital experience analytics (DXA) platforms (e.g., Contentsquare or similar) to diagnose friction, uncover test hypotheses, and validate impact beyond standard funnel metrics.
- 7+ years of paid media, performance marketing, or growth marketing experience, with a track record of owning budget and hitting pipeline or revenue targets, plus experience managing a person, program, or agency team.
- A pipeline-first mindset: you measure paid programs by the sales opportunities and revenue they generate, not just leads or CTR, and you partner with sales to prove it.
- A rigorous experimentation mindset, with hands-on comfort designing, running, and interpreting A/B and multivariate tests.
- Experience managing external agencies or vendor relationships, including setting KPIs and holding partners accountable.
- A creative, curious mindset, with hands-on comfort using AI tools to automate workflows and speed up testing analysis.
- Experience building or optimizing landing pages and conversion funnels, with working knowledge of CRO principles and tooling.
- Strong analytical skills and comfort working in marketing analytics or attribution tools.
- A bias for speed, comfortable making decisions with imperfect data and iterating quickly.
- Platforms & Tools
- Salesforce
Nice to have
- B2B SaaS or technology marketing background.
- Experience with marketing automation platforms (e.g., Marketo).
- Familiarity with 6sense or other ABM and intent-data platforms.
- Experience with programmatic/DSP platforms (e.g., The Trade Desk).
- The range displayed reflects the minimum and maximum target for new hire salaries for the job across the United States.
- Your recruiter can share more about the specific compensation package during your hiring process.
Skills
- Join us in bringing joy to customer experience.
Compensation
- Actual compensation packages are based on several factors that are unique to each candidate including, but not limited to: skill set, depth of experience, certifications, and specific work location.
Company info
- Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide.
- Living our values everyday results in our team-first culture and enables us to innovate, grow, and thrive while enjoying the journey together.
This listing is sourced directly from Five9's careers page and normalized into a canonical job model.