Rbi

Manager, Field Marketing, Burger King, US Midwest

Corp - Miami Corporate Office

Sponsorship not specifiedDetected 25 days ago

RESTProject ManagementBrand StrategyResearchLeadershipCommunicationPublic Speaking

About the role

Candidates should be comfortable working onsite 5 days per week.
Serves as a brand ambassador by identifying and executing brand opportunities around each unit within the assigned territory.
Ensures marketing activities and sales are in alignment with Corporate Brand strategic goals.

Develops and sets local compelling marketing strategies and oversees impactful regional campaigns to meet the unique needs of each market or region, including specific marketing objectives (Sales, Traffic, New Guests, ROI & Brand Loyalty goals)
Identify designated market area gaps and create strategy to increase market share presence
Partnership & Sponsorship Development: Identify and establish partnerships with local businesses, community organizations, and event sponsors to enhance brand visibility and create community connections.
Collaborate on joint marketing efforts and co-branding opportunities that bring mutual value.
Project Manages cross-functional teams when developing those marketing strategies, ensuring flawless and successful deployment, along with a post-mortem analysis
Owns the onboarding and execution of digital sales channels within the South division, including third-party delivery, mobile app ordering, kiosks, and exterior digital menu boards
Provides Execution support for Market Tests (on demand)
Supports the analysis of promotions, marketing programs, and new product introductions and effectively measures their success to help gain greater understanding of local sales, traffic, and profitability.

Bachelor's degree in marketing, Business Administration, Finance, or a related field.
Effective written and verbal communication, to include formal presentations and the ability to prepare and present to franchisees on a regular basis and senior leadership on an occasional basis
Ability to establish goals and convert plans into action
Ability to persuade and influence others, regardless of their title or seniority
3-5 years of relevant experience in marketing, preferably in field marketing, brand marketing, QSR, retail, or franchise environments, with demonstrated ability to manage campaigns, analyze performance data, and collaborate cross-functionally.
Team oriented, collaborative & culturally aligned
Sales driven & Profit smart (business acumen)
Exercises good judgment & decision making
Internally motivated & trustworthy
Problem solver, analytical, curious, detailed & process oriented
Data-driven and Results oriented
Self-starter, extremely organized and able to manage multiple priorities ( great project management)
Excellent communica tion skills (both verbal and written)
A bility to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, ad agencies, local marketing vendors, internal corporate functions, and senior leadership.

Ready to make your next big professional move?
These independently operated brands have been serving their respective guests, franchisees and communities for decades.
Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Skills & Qualifications:

Responsible for an annual budget (amount TBD) for assigned division and fulfillment responsibilities.

We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Partnership & Sponsorship Development: Identify and establish partnerships with local businesses, community organizations, and event sponsors to enhance brand visibility and create community connections.

This listing is sourced directly from Rbi's careers page and normalized into a canonical job model.