Mendaera, Inc.

Mendaera, Inc.

Director of Commercial Marketing

San Mateo, CA · Director

Sponsorship not specified$190k-$219kDetected 8 days ago
NegotiationRoboticsMedical DevicesLeadershipCommunicationCollaborationPublic Speaking

About the role

  • Communicate findings and strategic implications to Sr.
  • Champion a culture of accountability, customer insight, and commercial impact. - Foster collaboration, innovation, and accountability across functions.

Responsibilities

  • Develop value propositions tailored to hospital administrators, service line leaders, and economic buyers-highlighting ROI, efficiency gains, and clinical differentiation.
  • Support the sales process with hospital-facing presentations, negotiation frameworks, and competitive positioning tools.
  • Develop and continuously refine clinical value propositions for each procedure and specialty Focalist competes in-grounded in procedure-level insights and translated into messaging that drives adoption and utilization across physician, care team, and hospital audiences.
  • Develop and execute specialty-level market development programs-peer-to-peer events, case observation programs, symposia, and conference presence-designed to build procedural competency and expand the base of trained, active Focalist users.
  • Champion voice-of-customer (VOC) initiatives to ensure continuous input from clinicians and care teams informs strategy, content, and program design.
  • Build a layered KOL network spanning Speaker/Reference KOLs, Teacher/Proctor KOLs, and Society/Executive KOLs-developing each tier's ability to present, teach, and champion Focalist procedures.
  • Create impactful marketing assets: case studies, procedure videos, brochures, and value stories that quantify clinical, economic, and strategic impact for physicians and hospital decision-makers.
  • Partner with Sales to deliver enablement tools: pitch decks, objection handling guides, competitive positioning, and training kits.
  • Align with Product, Clinical Affairs, Regulatory, Sales, and Marketing Communications to deliver cohesive commercialization strategies.
  • Serve as the primary commercial marketing partner to both capital and clinical sales teams, providing tools, messaging, and programs that drive system placement and procedure utilization.

Requirements

  • ability to influence cross-functional stakeholders and communicate compellingly to clinical, administrative, and executive audiences.
  • Familiarity with image-guided procedures, ultrasound, and interventional or procedural specialties (urology, IR, transplant, emergency medicine, or regional anesthesia).
  • Support KOLs in translating clinical experience with Focalist into compelling narratives for surgeon and care team audiences.
  • Required
  • 7+ years of progressive clinical or commercial marketing experience in medical devices, robotics, or capital equipment, with demonstrated success in procedure/specialty-specific commercialization.
  • Minimum 5 years of surgeon-facing clinical marketing with a track record of driving procedure adoption and utilization growth in a therapeutic medical device or surgical robotics company. Direct OR experience strongly preferred.
  • Proven capability in KOL development, clinical society engagement, market development, and health economics-along with demonstrated experience in customer segmentation, persona development, and voice-of-customer (VOC) programs that inform strategy and content.
  • Analytical and strategic thinker with strong executive presence
  • Preferred
  • Prior leadership of clinical pilots, early adopter programs, or reference site development-including measurement of outcomes, workflow impact, and replication strategies.

Nice to have

  • Bachelor's degree
  • MBA or advanced degree preferred.
  • Direct OR experience strongly preferred.

Skills

  • Ensure all materials reflect Mendaera's human-centered mission and resonate with physicians, administrators, and healthcare systems.
  • Provide briefings to Mendaera Sr. Staff as needed.
  • Foster collaboration, innovation, and accountability across functions.
  • Bachelor's degree; MBA or advanced degree preferred.
  • Willingness to travel (30%) for customer visits, conferences, case observations, and institutional engagement.
  • Direct experience in procedural robotics, capital equipment, or minimally invasive surgical technology.

Compensation

  • The annual salary range for this role is $190,000 - $219,000.

Benefits

  • Lead commercial marketing efforts to sell the Focalist platform into hospitals and health systems, working closely with Sales leadership.
  • Partner with Clinical Affairs and Medical Affairs to develop and execute a publication strategy supporting procedure adoption goals-including outcomes data, case series, and health economics evidence.
  • Build and maintain ROI models, cost-effectiveness tools, and health economics evidence that support hospital and payer conversations.
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