Happy Money
Head of Acquisition Marketing
Remote, USA · Full-time
Sponsorship not specified$165k-$220kDetected 23 days ago
Agentic AIA/B TestingPerformance MarketingLead GenerationForecasting
About the role
- Brand evolution will be sequenced as loan growth scales and investment capacity expands.
- At Happy Money we expect leaders to be a player-coach.
- This role will need to set strategy and roll up your sleeves to execute.
Responsibilities
- Own the end-to-end acquisition strategy and deployment, driving scalable, profitable growth for our personal loan business.
- Deeply understand and anticipate market trends, competitive dynamics, VOC and channel shifts, and translate them into credible strategies and tactics that create durable competitive advantage.
- Develop and scale performance marketing strategy across multi-channel initiatives (direct mail, lead-gen email, affiliate, digital, content) and make high-quality expense allocation decisions grounded in how the business makes money, managing to optimize CAC, and unit economics.
- Own consolidated forecasting, budget pacing, and performance reporting
- partner with Finance on monthly forecasts, land results within tolerance, and establish standardized planning, documentation, and post-campaign reporting frameworks.
- Communicate complex issues, tradeoffs, and recommendations into clear and compelling narratives that drive aligned decisions across the organization from analysts to senior leadership.
- Build and lead a high-accountability function defined by clear priorities, disciplined execution, and a culture that moves with urgency and discipline to deliver consistently exceptional results.
- Hire, develop, and mentor a team of high-performing growth marketers and assemble the right mix of internal talent, agency/partner resources, and AI agents, knowing when and how to leverage each.
- Drive go-to-market, brand, and product marketing through strong value articulation, competitive positioning, and messaging for net-new customer acquisition.
- Act as a subject-matter expert on emerging martech, AI, and attribution, and on product features and cross-sell opportunities that drive growth and revenue.
Nice to have
- 10+ years of experience in marketing and customer acquisition, overseeing significant budgets that tie directly to revenue targets, plus 5+ years leading marketing teams.
- Consumer Lending or complementary experience, including a track record of scaling credit or lending products and managing acquisition funnels.
- Sharp thinking and rigor in debating ideas
- comfort with complexity, ambiguity, and pushback
- and a deeply data-focused, test-and-learn mindset that generates ideas by connecting across disciplines and data.
Compensation
- $165,000 - $220,000 USD
Benefits
- Generous medical, dental, and vision insurance options
- Eligible for annual bonus & long-term incentives
- Generous PTO including sick leave, vacation, volunteer, and more
- 12 Weeks Paid Parental Leave
- Company-paid short & long term disability and life insurance
- Foster a relentless "test and learn" culture by applying rigorous logic and honest analysis, challenging assumptions, and learning quickly from both wins and failures to continuously sharpen the approach.
- Monthly tech stipend to help cover expenses for remote work
Company info
- Happy Money is a consumer finance company that empowers people to achieve their goals through simple, transparent loans funded by trusted financial institutions.
- Through its proprietary lending platform, Hive, Happy Money delivers a fully digital experience that simplifies borrowing for consumers and helps credit unions, banks and asset managers diversify balance sheets and scale with confidence.
- Happy Money's end-to-end loan origination and participation programs provide partners with turnkey access to high-performing assets, underpinned by disciplined credit expertise and robust risk management.
- Together with its lending partners, Happy Money has originated more than $6.5 billion in loans to help nearly 350,000 people take greater control of their financial futures.
- Learn more at happymoney.com.
- Happy Money is a 100% fully distributed company.
- Remote work doesn't mean less work, we work full-time jobs and show up to them fully every day.
- To learn more about our values and the way we work, review our Happy Money Way Overview!
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This listing is sourced directly from Happy Money's careers page and normalized into a canonical job model.