Benevity
Paid Media Manager
Calgary, Alberta
Sponsorship not specifiedDetected 33 days ago
SEOSEMGoogle AdsMeta AdsHubSpotSalesforceGoogle AnalyticsGrowth MarketingPerformance MarketingAuditingLeadership
About the role
- Benevity is looking for a Performance Marketing Manager to serve as the technical strategist behind our paid and organic inbound programs.
- Manager, Digital Marketing on the Growth Marketing team, you will act as the connective layer between campaign strategy and channel execution, collaborating closely with our Demand Generation and ABM Managers to ensure programs hit pipeline goals.
Responsibilities
- Plan, execute, and optimize paid media programs across paid search, paid social (especially LinkedIn), and retargeting
- Monitor performance daily to proactively course-correct inefficiencies and partner with sales and ops to improve lead quality
- Track performance against baselines and measure success through qualified leads, pipeline influence, and account warming signals
- Collaborate cross-functionally with Demand Gen, ABM, Sales, BDR, and Marketing Ops teams to ensure data integrity and alignment
Requirements
- 3-5 years of experience in growth, performance, or digital marketing
Benefits
- Own the maintenance of conversion tracking, GA4 events, and GTM configurations while regularly auditing tracking pixel health
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