Character.AI
Product Marketing Manager
Redwood City, CA
Sponsorship not specifiedDetected 99 days ago
C++iOSAndroidMachine LearningLLMsA/B TestingGrowth MarketingCollaboration
About the role
- This is Character's first dedicated PMM hire.
- You'll report to the Head of Growth Marketing and sit at the center of Product, Growth, and Creative-defining the function from the ground up.
Responsibilities
- Lead GTM end-to-end for product launches: positioning, messaging, launch plans, cross-functional timelines, and branded campaigns
- Own the c.ai http://c.ai+ subscription promo calendar: plan and execute deals, discounts, and trial offers timed to brand moments, cultural moments, and product launches
- Conceive and execute branded campaigns that build awareness, drive trial, and reinforce Character's brand with consumers
- Build and maintain the positioning framework: product positioning, competitive messaging, and value propositions that evolve with the product and market
- Define success metrics for every launch and build repeatable playbooks from learnings
- Own app store listing performance across iOS and Android: keyword strategy, metadata optimization, conversion rate optimization, and ranking tracking
- Lead creative collaboration with the design team to ensure screenshots, preview videos, and descriptions are high-converting and brand-aligned
- Own app store promo submissions and execution: feature nominations and promotional placements with Apple and Google, aligned with the GTM and subscription promo calendars
- Own custom product page (CPP) strategy and execution: build, test, and iterate on tailored store experiences for different audiences, campaigns, and channels
- Own ASO localization across international markets: localized keywords, metadata, screenshots, and descriptions
Requirements
- 5-8+ years of product marketing experience at a high-growth consumer tech, AI, or subscription-based company
- Proven track record of leading product launches and branded campaigns that drove measurable adoption, engagement, or revenue
- Experience owning a promotional or launch calendar and coordinating cross-functional execution against it
- Exceptional storytelling skills: you can distill nuance into punchy, clear messaging across marketing and product surfaces
Nice to have
- ABOUT CHARACTER.AI
- Character.AI http://Character.AI empowers people to connect, learn and tell stories through interactive entertainment.
- Over 20 million people visit Character.AI http://Character.AI every month, using our technology to supercharge their creativity and imagination.
Skills
- you can distill nuance into punchy, clear messaging across marketing and product surfaces
- Strong analytical chops: comfortable with A/B testing, funnel metrics, and using data to refine copy and positioning
- Deep cross-functional instincts: you know how to work with PMs, engineers, designers, and data scientists without a playbook
- Scrappy and self-directed-you thrive in ambiguity and move fast without waiting for permission
- Nice to Have
- You've been an early PMM hire and built the function from scratch
- Experience marketing to Gen Z or community-driven audiences
- Familiarity with AI/ML products, LLMs, or conversational AI
- Background in growth marketing, lifecycle marketing, or product-led growth
- Experience writing conversion copy for subscription or freemium products
- Experience in consumer products with large, diverse user bases (social, gaming, entertainment, or creator platforms)
- International ASO or localization experience
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This listing is sourced directly from Character.AI's careers page and normalized into a canonical job model.