3M
Industry and Brand Leader
US, Minnesota, Maplewood · Full-time
No sponsorship$188k-$230kDetected 67 days ago
Influencer MarketingLeadershipCommunication
Stay score
odds of building a lasting career here
56Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role72
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →Community outcomes
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About the role
- This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
- 3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law.
- your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
Responsibilities
- Collaborate with Innovative 3Mers Around the World
- As a Industry and Brand Experience Leader, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world.
- Manage budget and investment recommendations across the four disciplines
- Partner with paid media, content, division marketing, and regional teams
- Build always-on social and community presence in the platforms where skilled trades, engineers, and operations leaders spend their time
- Develop creator and influencer partnerships with credible practitioner voices, and set the standards that keep those partnerships trade-credible
- Own the industry event and trade show strategy: which shows earn investment, what each presence is designed to achieve, and how success is measured
- Partner with Corporate, Business Group, Division and Area teams to map the event calendar in priority markets
- Prepare and support spokespeople for industry media, conference speaking, and technical publication
- Lead, coach, and develop a team of social leads and activation specialists
Requirements
- Bachelor's degree or higher (completed and verified prior to start)
- Ten (10) years combined experience in social media, influencer marketing, events, public relations, or integrated marketing experience in private, public, government or military environment
- Three (3) years of experience leading people or teams experience in private, public, government or military environment
- Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Nice to have
- Experience in business-to-business marketing, ideally in industrial, manufacturing, construction, or a comparable technical category
- Experience marketing through an indirect or distributor-fulfilled route to market
- Experience running influencer or creator programs with technical or trade audiences
- Experience in public relations or executive thought leadership, including working with technical spokespeople
- Experience leading global work across multiple regions and languages
- Ability to translate engagement activity into business terms for senior leadership
- The expected compensation range for this position is $188,251 - $230,084, which includes base pay plus variable incentive pay, if eligible.
Skills
- Define how engagement work is measured and reported, connecting it to audience reach, preference, and downstream business outcomes
- Oversee organic social content planning, publishing, and community response across global channels
- Coordinate with Corporate Communications on messaging, approvals, and issues management
- Your Skills and Expertise
Compensation
- Applicable to US Applicants Only:The expected compensation range for this position is $188,251 - $230,084, which includes base pay plus variable incentive pay, if eligible.
Benefits
- All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.
- Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
Company info
- Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.
Visa & Work Authorization
- Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
This listing is sourced directly from 3M's careers page and normalized into a canonical job model.