Bonusly

Bonusly

Product Marketing Manager

Remote (United States)

Sponsorship not specifiedDetected 1 day ago
Content MarketingIntercomCadenceResearchCommunicationPublic Speaking

About the role

  • About Bonusly Bonusly helps your team improve engagement and adopt the behaviors that set them, and your organization, up for long-term success.
  • To learn more about working at Bonusly, check out our Un-Handbook: https://github.com/bonusly/un-handbook Why this role exists We're launching Bizy, our AI companion, to general availability this year.
  • We're shipping features faster than ever.

Responsibilities

  • Own go-to-market for product launches: positioning, messaging, customer communications, and coordinating across Product, CS, and Marketing.
  • For strategic launches you'll collaborate across the organization.
  • For customer and quality launches, you own it end to end, laddering up to the bigger story.
  • Drive feature adoption beyond the launch.
  • Build programs that create sustained usage of strategic features.
  • Own the customer insight loop.
  • You own the cadence and content strategy; you don't deliver it in isolation.
  • Partner with the customer enablement specialist on communications execution: audiences, channels, help center content, and product updates.
  • You figure it out, drive alignment, and move.

Requirements

  • You can write well, you care about measurement, and you bring grit and resourcefulness to a role with broad scope.
  • Experience with a customer base that's unusually passionate about the product and knowing how to amplify that.

Benefits

  • Bonus points for Experience marketing AI-powered features or products to an existing customer base.

Company info

  • https://github.com/bonusly/un-handbook
  • Why this role exists We're launching Bizy, our AI companion, to general availability this year.
  • And the way our customers discover, adopt, and talk about those features needs to keep up.
  • previous users are our strongest buying signal, and people stop by our conference booth just to tell us they love Bonusly.
  • case studies, social campaigns, content that lets our customers do the talking.
  • Figure out how customers actually learn and change behavior, then design the touchpoints that get them there.
  • Our customers are our biggest competitive advantage: previous users are our strongest buying signal, and people stop by our conference booth just to tell us they love Bonusly.
  • Turn that into assets: case studies, social campaigns, content that lets our customers do the talking.

This listing is sourced directly from Bonusly's careers page and normalized into a canonical job model.