Bonusly
Product Marketing Manager
Remote (United States)
Sponsorship not specifiedDetected 1 day ago
Content MarketingIntercomCadenceResearchCommunicationPublic Speaking
About the role
- About Bonusly Bonusly helps your team improve engagement and adopt the behaviors that set them, and your organization, up for long-term success.
- To learn more about working at Bonusly, check out our Un-Handbook: https://github.com/bonusly/un-handbook Why this role exists We're launching Bizy, our AI companion, to general availability this year.
- We're shipping features faster than ever.
Responsibilities
- Own go-to-market for product launches: positioning, messaging, customer communications, and coordinating across Product, CS, and Marketing.
- For strategic launches you'll collaborate across the organization.
- For customer and quality launches, you own it end to end, laddering up to the bigger story.
- Drive feature adoption beyond the launch.
- Build programs that create sustained usage of strategic features.
- Own the customer insight loop.
- You own the cadence and content strategy; you don't deliver it in isolation.
- Partner with the customer enablement specialist on communications execution: audiences, channels, help center content, and product updates.
- You figure it out, drive alignment, and move.
Requirements
- You can write well, you care about measurement, and you bring grit and resourcefulness to a role with broad scope.
- Experience with a customer base that's unusually passionate about the product and knowing how to amplify that.
Benefits
- Bonus points for Experience marketing AI-powered features or products to an existing customer base.
Company info
- https://github.com/bonusly/un-handbook
- Why this role exists We're launching Bizy, our AI companion, to general availability this year.
- And the way our customers discover, adopt, and talk about those features needs to keep up.
- previous users are our strongest buying signal, and people stop by our conference booth just to tell us they love Bonusly.
- case studies, social campaigns, content that lets our customers do the talking.
- Figure out how customers actually learn and change behavior, then design the touchpoints that get them there.
- Our customers are our biggest competitive advantage: previous users are our strongest buying signal, and people stop by our conference booth just to tell us they love Bonusly.
- Turn that into assets: case studies, social campaigns, content that lets our customers do the talking.
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