vidizmo
Product Marketing Professional
Dallas, Texas, United States
Sponsorship not specifiedDetected 21 days ago
Computer VisionLLMsRAGHubSpotCRMSalesLeadership
About the role
- This position serves as a critical link between marketing, sales, and leadership teams, ensuring that growth initiatives translate into meaningful pipeline and revenue impact.
- However, the candidate must also demonstrate strong judgment and ownership of the final deliverables.
- AI-generated output must never be treated as final without review.
Responsibilities
- Lead Scoring & Funnel Management
- Design, own, and continuously refine lead scoring models at the product level.
- Ensure marketing-qualified lead criteria reflect actual sales qualification standards.
- Apply score decay, negative scoring, and lifecycle controls to maintain funnel integrity.
- Develop automation workflows that fast-track sales-ready prospects while nurturing mid-funnel leads.
- Manage the intent-based content framework, determining which assets to expand, refine, or retire.
- Create and maintain distinct dashboards for traffic performance and pipeline/revenue contribution.
- Provide regular insights into what generates leads versus what drives closed deals.
- Collaborate closely with Sales leadership, SDR teams, and Product Marketing partners.
- Lead recurring funnel reviews to identify gaps and optimization opportunities.
Requirements
- 2-5+ years of experience in Marketing Operations, Revenue Operations, Growth, or similar roles.
- Strong hands-on experience with HubSpot CRM, including advanced automation, attribution, and lifecycle design.
- Ability to work independently, take ownership, and approach decisions with a revenue-first mindset.
- Proven experience influencing cross-functional teams without formal authority.
- Data-driven approach with the ability to contextualize insights for real-world execution.
- Track record of aligning marketing initiatives with sales performance and revenue outcomes.
- Bachelor's degree in Marketing, Business, Computer Science, IT, or a related discipline.
- Demonstrated experience supporting product-focused or technology-driven marketing initiatives.
Skills
- The individual will be held accountable for the final output, regardless of whether AI tools were used during execution.
Compensation
- Competitive compensation with performance-based incentives.
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This listing is sourced directly from vidizmo's careers page and normalized into a canonical job model.