IDMWorks

IDMWorks

Digital Marketing Manager/ Director

Remote USA · Director · Contract

Sponsorship not specifiedDetected 23 days ago
SQLA/B TestingSEOGoogle AdsEmail MarketingContent MarketingContent CalendarsSalesforceGoogle AnalyticsCRMLead GenerationVendor ManagementCadenceZero TrustLeadership

About the role

  • IDMWORKS is an award-winning identity and access management (IAM) solutions firm that has been serving a wide range of sectors since its inception in 2004.
  • This specialized service empowers organizations across key industries, including banking and finance, commercial and retail, healthcare, higher education, and government, to ensure secure and efficient access management.

Responsibilities

  • Demand Generation & Paid Media: Plan, execute, and optimize paid campaigns on LinkedIn (primary) and Google Ads, Manage audience segmentation targeting CISO, VP of IT, and IAM program leaders at mid-to-large enterprises, Own campaign budget allocation, bidding strategy, and ROI reporting & Develop and A/B test ad creative, landing pages, and CTAs.
  • Social Media & Brand: Own IDMWORKS LinkedIn presence - organic content calendar, sponsored posts, and follower growth, Develop post copy, coordinate graphics with design contractors, and schedule using scheduling tools, support executive LinkedIn presence for IDMWORKS leadership (ghostwriting, post review), & align social content to product launches, partner announcements, and thought leadership campaigns.
  • Webinars & Digital Events: End-to-end execution of webinars including promotion, platform management (BrightTalk or similar), and post-event follow-up sequences & Build lead capture and attribution for virtual events and partner co-branded webinars.
  • Website Maintenance: Work with our web developer to oversee website content updates to support marketing initiatives, enhance user experience, and ensure consistent brand messaging.
  • Monitor site performance, implement improvements, and collaborate with internal teams on ongoing website enhancements.
  • Analytics & Reporting: Build and maintain a multi-channel performance dashboard tracking MQLs, CPL, pipeline influence, and channel ROI, Report weekly to Director, Field & Partner Marketing and quarterly to CRO, & Use data to drive optimization decisions - cut what doesn't work, double down on what does.
  • Contractor & Vendor Management: Source and manage Upwork or agency contractors for design, content, landing page development, and Google Ads support & Create briefs, review deliverables, and hold contractors to SLAs.
  • Launch or optimize at least one demand generation campaign tied to an active sales play.
  • Grow qualified inbound lead volume by a measurable, agreed-upon percentage,
  • Own a content and campaign calendar aligned to IDMWORKS solution launches, partner activities, and industry events.

Skills

  • IDMWORKS has been a pioneer in remote-work for more than 20 years with teams operating across the US, Canada and India.
  • This dedication has driven transformative growth in the organizations they serve.

Benefits

  • If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at care@idmworks.com

Visa & Work Authorization

  • IDMWORKS provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orie
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This listing is sourced directly from IDMWorks's careers page and normalized into a canonical job model.