Brightree
Senior Marketing Manager, Consumer Health & Partnerships - Canada
CA Canada (ResMed Halifax - Remote) · Senior
Sponsorship not specified$124k-$155kDetected 11 days ago
Project ManagementStakeholder ManagementMedical DevicesLeadershipCommunication
About the role
- Success will be measured through revenue growth, CPAP adoption, myAir engagement, rePAP participation, resupply growth, and market share expansion.
- Reporting into the Consumer team for Americas this leader will be impactful in shaping the growth for Canada and the entire region.
- Individual pay decisions are based on a variety of factors, such as the candidate's geographic work location, relevant qualifications, work experience, and skills.
Responsibilities
- Lead Resmed Canada's integrated provider and consumer marketing strategy aligned to commercial growth objectives.
- Serve as the strategic marketing partner to the Canadian commercial leadership team and with our product marketing teams
- Create all campaign and creative briefs that align all external and internal partners on delivery, requirements and KPIs
- Drive omnichannel programs focused on sleep apnea awareness, CPAP adoption, patient engagement, adherence, and retention.
- Lead marketing initiatives supporting myAir, rePAP, reSupply, and other consumer programs
- Partner with Sales, Product, Digital, and Communications teams to execute campaigns, product launches, and customer engagement initiatives.
- Measure campaign performance and leverage insights, analytics, and market intelligence to continuously optimize results.
- Support ResMed's presence at key industry conferences, events, and customer-facing programs.
- Proven success developing and executing integrated B2B and B2C marketing strategies with a track record of results
- Experience in eCommerce management and building brands and products from launch
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- Based in Canada with the ability to travel domestically as required.
Nice to have
- MBA preferred but not required.
Skills
- $124,000-$155,000 CAD.
- Joining us is more than saying "yes" to making the world a healthier place.
- It's discovering a career that's challenging, supportive and inspiring.
Compensation
- At ResMed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.
Benefits
- Develop province-specific marketing plans that reflect regional reimbursement, referral, and provider market dynamics.
Company info
- We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world's best talent.
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