Inspira Education Group

Lifecycle Marketing Manager

New York City, New York

Sponsorship not specified$150k-$160kDetected 49 days ago

HTMLDjangoSQLData VisualizationA/B TestingSEOWritingHubSpotCRMPerformance MarketingCustomer SuccessCommunicationMentoringAdaptability

About the role

You'll thrive in this role if you're a data-driven marketer with a strong analytical mindset, deep expertise in platforms like Braze, Iterable, or HubSpot, and a passion for continuous experimentation.
This is an in-person role requiring 5 days/week in our NYC office (Gramercy).

Own the end-to-end strategy and execution of lifecycle marketing programs, building clear and personalized user journeys that drive acquisition, engagement, conversion, and retention
Analyze cohort and segment performance regularly to uncover trends, understand the "why" behind user behavior, and develop actionable insights that inform strategy
Develop and execute a robust experimentation roadmap to increase acquisition, engagement, and lifetime value through A/B testing and continuous optimization
Create and manage sophisticated email and SMS campaigns, including drip sequences, targeted newsletters, transactional messages, and upgrade flows, all aimed at increasing product engagement and driving conversion
Identify drop-off points within the user journey and implement targeted, trigger-based campaigns to address friction and improve key KPIs
Ensure compliance with deliverability best practices and maintain a strong sender reputation across all messaging platforms (email and SMS)
Collaborate closely with the data team to define and build end-to-end lifecycle reporting and track performance across channels
Lead and grow a team of lifecycle marketers, acting as both a player and coach - mentoring team members, advocating for their work, and rolling up your sleeves to contribute directly when needed
Track and report on campaign performance and KPIs, such as lead volume, conversion rates, pipeline growth, LTV, and ROI
provide recommendations to optimize results

2-3 years of experience managing and scaling high-performing teams
Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows
Basic working knowledge of SQL and comfort querying data
Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)
Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data

About Inspira Education
Inspira Education Group is one of the fastest-growing edtech startups in the US.
Your north star metric?
Consultations generated from our contact database.

Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities and geographic location.
The pay ratio between base pay and target incentive will be finalized at the offer.
The pay range is subject to the discretion of the Company.
$150,000 - 160,000.

Inspira Education Group.
Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.

This listing is sourced directly from Inspira Education Group's careers page and normalized into a canonical job model.