Relay
Lifecycle Marketing Lead
Toronto, ON
Sponsorship not specified$117k-$143kDetected 2 days ago
HTMLSQLData EngineeringA/B TestingHubSpotCRMGrowth MarketingCadenceLeadershipCollaboration
About the role
- We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
- You'll set the lifecycle strategy for self-serve signups and establish best-in-class practices, while still rolling up your sleeves to launch high-visibility campaigns with urgency and craft.
- The annual salary range for this role is $117,000 - 143,000 CAD.
Responsibilities
- Acquisition Lifecycle Strategy & Ownership: Own the self-serve acquisition programs that take new leads from first touch through nurture to registration.
- Set the strategy, segmentation, and test roadmap for the acquisition funnel, and own the targets tied to it.
- Build programs and measurement from scratch where none exist today
- Cross-Functional Collaboration: Partner with Product, Demand Gen, Sales, CX, Rev Ops, Marketing Ops, PMM, Data, Design, and Compliance to shape quarterly priorities, align on GTM plans, and turn business objectives into lifecycle programs that ship, while maintaining governance standards for compliance, frequency, and deliverability
- Documentation & Standards: Maintain clear documentation of your lifecycle programs, experiment specs, and performance logs in Notion, and help raise the bar on QA and craft
- You'll sit on the Lifecycle Marketing team, report to the Manager, Lifecycle Marketing, and partner with Demand Gen, Marketing Ops, Rev Ops, Sales, CX, Product, and Data to turn business priorities into customer journeys that ship and perform.
- This is a high-impact individual contributor role for someone who can operate strategically, execute with precision, and build from scratch.
- Own the self-serve acquisition programs that take new leads from first touch through nurture to registration.
- Partner with Product, Demand Gen, Sales, CX, Rev Ops, Marketing Ops, PMM, Data, Design, and Compliance to shape quarterly priorities, align on GTM plans, and turn business objectives into lifecycle programs that ship, while maintaining governance standards for compliance, frequency, and deliverability
- Measurable improvements across the acquisition funnel you own, lead → registration, with downstream lift in funding and first action
Requirements
- Familiarity with in-app messaging tools (Chameleon or similar)
- Technical proficiency in SQL, HTML, and marketing-automation languages
- comfort with Segment or a reverse-ETL tool like Hightouch
- Experience using AI tools for productivity or analysis
- Experience migrating or consolidating across marketing platforms
- Technical proficiency in SQL, HTML, and marketing-automation languages; comfort with Segment or a reverse-ETL tool like Hightouch
Nice to have
- You bring 4-6 years of experience in lifecycle marketing, CRM, or growth marketing, ideally with a self-serve growth, onboarding, or activation focus
- You're proficient in marketing-automation platforms and have hands-on experience building in HubSpot, or can ramp on it quickly (experience with Iterable, Braze, or Customer.io a plus)
Compensation
- The annual salary range for this role is $117,000 - 143,000 CAD.
- For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 CAD.
Company info
- Lifecycle programs that reduce drop-off between stages and improve time-to-value for new customers
- Support the onboarding and activation programs that carry registered customers to first funding and first action.
- Journey Design: Architect and iterate multi-channel journeys across email, push, SMS, and in-app that move self-serve signups from first touch to registered Relay customers, and support the onboarding journeys that carry them to funding and first action, including re-engaging unqualified demo leads back into the self-serve path.
- convert acquisition demand into registered Relay customers, and support the onboarding and activation programs that carry them to first funding and first action.
- The work you lead will move more new customers to funding and first action, faster, and raise the bar for how lifecycle marketing drives growth.
- Architect and iterate multi-channel journeys across email, push, SMS, and in-app that move self-serve signups from first touch to registered Relay customers, and support the onboarding journeys that carry them to funding and first action, including re-engaging unqualified demo leads back into the self-serve path.
- We believe Relayers should feel rewarded for the impact they have on our mission and growth.
- Experience marketing financial technology products to SMB customers
This listing is sourced directly from Relay's careers page and normalized into a canonical job model.