Substack

Substack

Head of Creator Marketing

San Francisco (HQ) · Full-time

Sponsorship not specified$250k-$310kDetected 48 days ago
ReactInfluencer MarketingRecruitingLeadership

About the role

  • This is not a creator partnerships role, or influencer marketing, or a PR function.
  • This is a 0-to-1 role which means the team and infrastructure you'll need doesn't fully exist yet.
  • The narrative work is not only external, it includes internal thought leadership that will keep creator-facing work coherent across product, comms,, and partnerships.

Responsibilities

  • You understand firsthand how stories travel, what makes audiences grow, and what it feels like to build something people show up for consistently.
  • When a great writer /creator/podcaster is deciding where to go to build their independence, we want Substack to feel like the only real answer.
  • Your north star will be to drive high-quality creator inbound that converts into paid subscriptions and app users.
  • You will craft and bring to life our creator marketing narrative (through product marketing, programs, and creator campaigns), and build the machine that drives cultural authority for Substack.
  • You'll develop and steward the product-led narrative that explains what Substack is and why it matters for creators right now.
  • You'll identify the creator stories that prove what's possible on Substack, and build the operation that gets those stories into the places where creators actually pay attention (press, social, industry moments, word of mouth).
  • You'll partner with our Head of Partnerships and Head of Brand/Editorial to build campaigns, programs, story angles, partnerships, and content that make Substack a persistent presence in the conversations where creators make decisions.
  • You'll own how the platform story reaches the right people and work across partnerships, comms, and product to close the loop from narrative to pipeline to lifecycle to evangelism.
  • You'll build and lead a small, high-craft function that leverages AI to deliver on narrative and a distinctive brand identity at scale.
  • Building, substantiating and capitalizing on Substack's role in culture - at a time when so many people are looking for quality, depth, originality - is the opportunity in front of us.

Requirements

  • You have legible evidence of taste.

Compensation

  • Our cash compensation salary range for this role is $250,000-310,000.

Benefits

  • Substack's compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits.

Company info

  • You've operated at a senior level inside an agency, media company, or platform.
  • Substack is building a new economic engine for culture, giving the most interesting people on the internet the power of their own publishing platform.
  • The terms of our culture shouldn't be set by legacy media gatekeepers or chaos-fueling social platforms, but by the people who actively shape it.

Equal opportunity

  • equal opportunity employer.
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This listing is sourced directly from Substack's careers page and normalized into a canonical job model.