dentsu
Buyer, Audio & Video
Toronto · Full-time
Sponsorship not specified$50k-$55kDetected 5 days ago
Data AnalysisAccessibilityCRMNegotiationExcelResearchCommunicationProblem SolvingPublic SpeakingMicrosoft Office
About the role
- We innovate in the way brands are built.
- That means we do things differently to make them better than they were before.
- In this way, we ensure that our clients' most important marketing assets - their brands - win in a changing world.
Responsibilities
- Executes and manages audio and video media buys across TV, Radio, Connected TV (CTV), Streaming Audio, Podcasts, and Online Video (OLV).
- Develops and evaluates media recommendations, tactical plans, and buying approaches that align with client objectives and budget requirements.
- Maintains strong relationships with media partners and leverages those relationships to maximize client value and campaign performance.
- Coordinates campaign activation, implementation, trafficking requirements, and ongoing maintenance with internal teams and external partners.
- Conducts audience, market, competitive, and media consumption research to support buying decisions and media recommendations.
- Supports client reporting by developing clear, concise, and compelling commentary on campaign results and optimization strategies.
- Manages buy authorizations, revisions, approvals, and documentation throughout the campaign lifecycle.
- Collaborates with Media Operations and Finance teams to ensure accurate budget management, billing, reconciliations, and financial tracking.
- Maintains accurate media buy information within planning and buying systems.
- Supports planning teams with marketplace intelligence, new opportunities, industry trends, and vendor capabilities.
Requirements
- Ability to work effectively with cross-functional teams and multiple stakeholders.
- Experience with broadcast and media industry tools such as Lens, InfoSys, DDS, AdTraq, Numeris, and related planning/buying platforms is considered a strong asset.
- Strong analytical, negotiation, and problem-solving skills.
- Excellent written, verbal, and presentation communication skills.
- Additional information
- Vacancy: Is this posting for the purposes of filling an existing vacancy [ Y /N]
- The salary range for this position is $50k-55k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
- AI Disclosure: [ dentsu ] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.
- We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.
Nice to have
- Monitors campaign pacing, delivery, audience performance, ratings, and inventory utilization to ensure objectives are achieved.
- Identifies optimization opportunities and makes data-driven recommendations to improve campaign performance against client KPIs.
- Reviews post-buy analyses, performance reports, and key campaign metrics, providing actionable insights and recommendations.
- Participates in client meetings, internal presentations, and media partner discussions as required.
- Post-secondary degree or diploma in Media, Advertising, Marketing, Business Administration, Communications, or a related field.
- 2-4 years of media buying, media planning, media operations, or related advertising experience.
- Experience managing audio and video campaigns across broadcast, streaming, digital video, and audio platforms.
- Strong understanding of television, radio, online video, connected TV, streaming audio, and media marketplace dynamics.
Skills
- All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.
- Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills.
Compensation
- The salary range for this position is $50k-55k.
- Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills.
Benefits
- A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
Company info
- We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.
Equal opportunity
- If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.
This listing is sourced directly from dentsu's careers page and normalized into a canonical job model.