Paytient
Marketing Automation Specialist
United States · Full-time
Sponsorship not specifiedDetected 12 days ago
HTMLCSSSQLRESTData AnalysisData VisualizationEmail MarketingMarketing AnalyticsHubSpotMarketoGrowth MarketingCommunicationCollaboration
About the role
- Paytient is seeking a hybrid Marketing Automation Specialist expert to join our team.
- This role is a 50/50 split between lifecycle strategy and the technical management of our Martech stack.
- Data Analysis & Deliverability: Conduct in-depth analysis of campaign performance metrics and deliverability, applying analytical methodologies to derive actionable insights and refine marketing strategies.
Responsibilities
- Lifecycle Strategy & Execution: Develop and execute nuanced strategies leveraging segmentation and personalization across diverse channels such as email, SMS, and push notifications.
- Operational Scaling & Enablement: Design and configuration of intricate workflows, ensuring seamless operation, security, and efficiency to enable other team members to scale their efforts.
- Campaign Deployment & QA: Develop and execute HTML email campaigns, ensuring flawless rendering across various email clients through rigorous QA testing and optimization.
- Cross-Functional Collaboration: Partner closely with CS, Product, and Brand Marketing to ensure marketing automation strategies align with business objectives and the member experience.
- We're looking for passionate, collaborative builders to join our team and help us create a future where everyone can more easily access and afford care.
Requirements
- Technical Proficiency: Proficiency in building on-brand emails with HTML/CSS and facilitating the communication of triggers and data between different platforms.
- Strategic Thinker: You are engaged in the strategic rationale behind marketing decisions as much as their execution, with the ability to translate business goals into actionable roadmaps.
- Analytical Rigor: Proficiency with monitoring marketing analytics and a strong ability to derive actionable insights from complex datasets.
Nice to have
- Experience in a high-growth startup environment.
- Proficiency using SQL in a BI tool such as Looker or Tableau.
- Familiarity with supporting tools such as Litmus, Lob, and Heap.
- Previous experience in B2B2C or fintech industries.
Compensation
- $4,400 annual HSA contribution
Benefits
- Paytient partners with thoughtful employers and health plans who understand the impact of that moment and want to ensure that every one of their plan members are easily able to access and afford care.
- Our clients understand that an improved ability to self-pay for care changes patient behavior and creates value for the health plan.
- This founding belief is becoming an emerging standard of care in health plan design and is now, in fact, a mandatory capability in some governmental health plans.
- Founded in 2018, Paytient is now part of nearly 6,000 employer health plans and providing certainty that people are better able to access and afford care.
- We partner with thoughtful employers and health plans to ensure that every one of their plan members can easily access and afford care, creating a new standard of care in health plan design.
- Medical, dental and vision insurance
- $4,400 annual HSA contribution
- Paytient Health Payment Account (HPA)
- Monthly lifestyle spending stipend
- Five weeks of annual PTO
- Ten weeks of bonding leave for new parents
- Two weeks of caregiver leave
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This listing is sourced directly from Paytient's careers page and normalized into a canonical job model.