Welch’s

Welch’s

VP, Retail Sales

Waltham, Massachusetts, United States · Vp

Sponsorship not specifiedDetected 8 days ago
NegotiationForecastingSupply ChainLeadershipCommunicationCollaborationMentoring

About the role

  • Welch's is transforming its commercial organization to become a more customer-centric, strategically focused, and capability-driven organization.
  • This individual will provide informed perspectives on channel strategy, retailer trends, customer economics, and competitive dynamics while partnering closely with the Chief Customer Officer to execute Welch's long-term commercial agenda.
  • This role requires equal strengths in customer leadership, financial acumen, team development, and cross-functional influence.

Responsibilities

  • Lead Welch's retail sales organization across Grocery, Mass, Club, Value, and eCommerce channels, ensuring consistent execution of enterprise priorities through customer-specific strategies and exceptional customer management.

Requirements

  • Proven experience shaping and executing retailer strategies aligned with broader channel priorities.
  • Strong understanding of customer strategy, Joint Business Planning, category management, Revenue Growth Management, price-pack architecture, trade investment, and customer profitability.
  • Strong financial acumen with the ability to evaluate customer decisions through both customer and enterprise P&L lenses.
  • Demonstrated ability to influence cross-functional decision making across Finance, Marketing, Category Leadership, Revenue Growth Management, Supply Chain, and Operations.
  • Strong executive presence, communication skills, and the ability to simplify complexity into clear direction and action.
  • The ideal candidate will be:
  • 15+ years of progressive sales and commercial leadership experience within consumer packaged goods
  • food and beverage experience strongly preferred.
  • Deep experience directly managing complex national retail customers across Grocery, Mass, Club, and Value channels.
  • Demonstrated success leading executive customer relationships with major national retailers.
  • Experience leading or supporting eCommerce customers and omnichannel customer strategies preferred.
  • Proven ability to build and develop high-performing sales teams.
  • Strong analytical capability with experience leveraging syndicated data, retailer insights, shopper data, and internal analytics to drive customer strategies.
  • Bachelor's degree required
  • MBA preferred.

Nice to have

  • An exceptional customer leader with deep expertise managing national retailers.
  • A builder of strategic customer relationships and long-term partnerships.
  • A developer of talent and high-performing sales organizations.
  • Financially disciplined and commercially astute.
  • Curious, insights-driven, and willing to challenge conventional thinking.
  • Collaborative, enterprise-minded, and highly influential across functions.
  • Comfortable leading through change while maintaining executional excellence.
  • Capable of assuming broader commercial leadership responsibilities over time.

Compensation

  • Deliver annual revenue, volume, distribution, trade investment, market share, and profitability objectives.

Benefits

  • Organization with a bold, clear purpose & vision for the future

Company info

  • Built a high-performing, channel-led retail sales organization.
  • Elevated the quality of retailer relationships across Welch's strategic customers.
  • Improved customer planning, Joint Business Planning, and retailer strategy development.
  • Strengthened oversight and discipline across pricing, promotion, and trade investment budgets
  • Increased organizational capability in customer management, retailer strategy, financial acumen, and executive selling.
  • Helped strengthen Welch's presence in emerging growth channels, including eCommerce and strategically selected whitespace opportunities.
  • Built a stronger leadership bench capable of supporting Welch's long-term commercial growth.
  • Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
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  • Identify and pursue emerging revenue opportunities across customers, channels, occasions, pack formats, and new go-to-market opportunities, helping incubate and prove new growth platforms before dedicated organizational resources are established.
  • Support the continued evolution of Welch's omnichannel capabilities, including eCommerce customers and retailer digital commerce opportunities.
  • Own executive relationships across Welch's largest retail customers.
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This listing is sourced directly from Welch’s's careers page and normalized into a canonical job model.