Adyen
Head of Demand Generation, North America
New York; San Francisco · Senior
Sponsorship not specified$235k-$310kDetected 1 day ago
A/B TestingMarketing AnalyticsForecastingRecruitingLeadershipCommunicationCollaboration
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odds of building a lasting career here
59Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
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About the role
- At Adyen, everything we do is engineered for ambition.
- This is a critical leadership role responsible for driving significant year-over-year growth in qualified pipeline and shaping how we go to market across priority verticals and enterprise accounts.
- This hybrid role is based in our New York or San Francisco office and reports directly to the VP of Marketing, North America.
Responsibilities
- Scale our pipeline engine: Build a demand gen engine that consistently creates qualified pipeline and can scale to support ambitious growth targets.
- Shape our GTM strategy: Partner with Marketing, Sales, BDR, and Partnerships leaders to translate business priorities into integrated, verticalized GTM plans.
- Accelerate enterprise ABM: Evolve our ABM strategy and capabilities to create and accelerate demand across accounts, verticals, and buying groups.
- Measure and optimize: Use data, market insights, and campaign performance to identify new avenues for growth, determine where to invest or scale back, and develop new demand generation motions where needed.
- Lead and develop the team: Build and develop a high-performing team, strengthening its operating model, strategic capabilities, and talent.
- Establish the operating model: Collaborate with events and integrated marketers to establish clear planning, measurement, forecasting, and accountability across verticals and programs.
- Enterprise expert: You understand how to create demand within complex enterprise accounts and orchestrate Marketing, Sales, BDRs, and Partnerships around high-value opportunities.
- Data-driven mindset: High data literacy with hands-on experience using marketing analytics and tools to track full-funnel performance and optimize ROI.
- For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers.
- Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
Requirements
- Proven Experience: 12+ years of B2B marketing experience with a focus on enterprise demand, including at least 4 years of team leadership.
- Builder and scaler: You know how to take an existing foundation, identify what is working, and build the systems, capabilities, and team required to scale it.
- Adyen Formula: You have a builder mentality and operate with high autonomy, direct communication, and speed.
- Must be available to travel domestically and internationally up to 20%
- No matter who you are or where you're from, you're welcome to be your true self at Adyen.
Compensation
- The annual base salary range for this role is $235,000-$310,000; to learn more about our compensation philosophy, please click here.
Company info
- Build and develop a high-performing team, strengthening its operating model, strategic capabilities, and talent.
- Establish the operating model:
- Collaborate with events and integrated marketers to establish clear planning, measurement, forecasting, and accountability across verticals and programs.
- Scale marketing excellence:
- Synthesize and share campaign learnings, frameworks, and best practices to continuously raise the bar for demand generation within the region and globally.
- Who you are:
- Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice.
- We are motivated individuals who tackle unique technical challenges at scale and solve them as a team.
- At Adyen, we are at the forefront of financial technology, driving innovation in payments for enterprise businesses globally.
- We are seeking a strategic and results-driven Head of Demand Generation to lead and scale our North America demand gen efforts.
- A critical part of this role is leading and developing the team.
This listing is sourced directly from Adyen's careers page and normalized into a canonical job model.