Bungie
Principal Marketing Manager, Marathon (Contract)
United States, Remote · Principal
Sponsorship not specified$79k-$89kDetected 1 day ago
Product StrategyPerformance ManagementResearchLeadershipCommunicationAdaptability
Stay score
odds of building a lasting career here
35Risky
Cap-exempt (no lottery)0
Sponsors this role72
Entry-level history0
PERM / green-card track0
Lottery odds (Level I)39
Fits your clock70
Thin sponsorship signal and lottery-bound (~15% per draw). A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
Lottery odds assume a STEM candidate.
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About the role
- Please note that the individual base pay range may vary based on job-related factors which may include knowledge, skills, experience, and location.
- In addition, this role is eligible for benefit offerings that include medical, dental, and vision.
Responsibilities
- Own the development of integrated global GTM strategies for major Marathon releases, seasons, and franchise moments, ensuring plans support franchise priorities, player needs, and business goals.
- Develop audience-led plans spanning acquisition, reactivation, retention, engagement, and long-term player value across paid, owned, earned, community, platform, and regional channels.
- Align senior stakeholders and executional partners around priorities, roles, tradeoffs, and success measures, ensuring critical information and decisions are communicated clearly and consistently.
- Identify GTM risks and opportunities early, develop actionable recommendations, and drive timely resolution across Publishing, Development, and regional teams.
- Partner with Brand and Creative teams to translate Marathon's positioning and creative strategy into consistent, audience-relevant campaigns and player experiences across channels and markets.
- Partner with regional marketing teams to adapt global strategies for North America, EMEA, APAC, and LATAM while maintaining a cohesive franchise approach.
- Partner with Analytics, Insights, Product Management, and Finance to establish audience targets, performance benchmarks, measurement plans, and budget-efficiency goals.
- Lead marketing performance reviews and translate player, market, and campaign insights into optimization plans that inform future campaigns, product beats, and investment decisions.
- Partner with Product Management and Development to unlock value from first-party platform relationships and identify opportunities that strengthen reach, engagement, and commercial performance.
- Provide clear direction to agencies, vendors, and executional partners through strong briefs, aligned scopes, disciplined budget management, and timely feedback.
Requirements
- Required Skills and Experience
- Strong understanding of the full marketing mix, including brand, product marketing, community, communications, creative, partnerships, lifecycle marketing, organic channels, paid media, and player acquisition.
Nice to have
- 7+ Years experience leading integrated marketing, product marketing, or GTM strategy within gaming, technology, entertainment, or another complex consumer business
- experience operating at a global scale is strongly preferred.
Compensation
- Please note that the individual base pay range may vary based on job-related factors which may include knowledge, skills, experience, and location.
Benefits
- Establish and lead the cross-functional GTM operating rhythm, including planning milestones, readiness reviews, decision points, dependency management, risk tracking, and post-launch learning.
Company info
- Guide global paid media strategy, budget allocation, and agency partnerships as part of the broader integrated GTM plan, optimizing investment across channels, audiences, and regions.
This listing is sourced directly from Bungie's careers page and normalized into a canonical job model.