Wealthfront

Wealthfront

Director of Product Marketing, Investing

Palo Alto, CA (Open to US-based Remote) · Director

Sponsorship not specified$196k-$221kDetected 6 days ago
A/B TestingProduct ManagementProduct StrategyGrowth MarketingExcelResearchLeadershipCommunicationCollaborationWriting

About the role

  • They are also strong cross-functional leaders and communicators.
  • They are highly collaborative and oriented toward product-led growth.
  • Success will require strategic thinking, analytical rigor, and a customer-focused mindset.

Responsibilities

  • Lead business performance recaps and findings with executive leadership team
  • Manage an experienced product marketer, contributing to a team culture of excellence, curiosity, and respect.
  • Wealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for our Managed and Self-Directed investing business.
  • Reporting to the VP of Marketing, you'll help shape and build a world-class product marketing team through deep customer insights, clear product narratives, strong go-to-market operational leadership and collaboration in the product roadmap.
  • You'll work closely with partners across the company in Product, Design, Engineering, Creative, Research, and Data Science.
  • Product Marketing at Wealthfront The product marketing team is a critical function that helps define the roadmap, identify and validate target audiences, refine positioning, and scale products after they have found product market fit.
  • Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data.
  • You'll help us build and grow financial products that favor people, not institutions.
  • About Wealthfront Here at Wealthfront, our mission is to create a financial system that favors people, not institutions.
  • We do this by leveraging technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money.

Requirements

  • 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
  • Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
  • Experience running messaging tests and A/B experiments.
  • Bachelor's degree or higher
  • Passionate storyteller with strong communication, presentation, and writing skills
  • Strategic thinker who equally values creativity and marketing effectiveness
  • A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
  • A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
  • Experience managing and developing a team of marketers
  • Personal finance knowledge and experience is a big bonus, but not required
  • Estimated annual salary range: $196,000-$221,000 USD plus Equity. Plus benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more! About Wealthfront Here at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by leveraging technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money. We started with the ambition to transform the investment advisory business. By automating strategies typically reserved for the wealthy, we unlocked access to high quality investment advice for a digitally-native generation that was underserved by traditional institutions. Since then, we've expanded to a full suite of products designed to help our clients turn their savings into long-term wealth, including:
  • A Cash Account that, through our partner banks, offers one of the highest annual percentage yields on uninvested cash in the industry, while providing instant and secure access to your money with no account fees and a full suite of checking features.
  • A zero-commission Stock Investing Account with 50+ handpicked collections that help DIY investors discover new companies and make smarter investing decisions.

Compensation

  • A Cash Account that, through our partner banks, offers one of the highest annual percentage yields on uninvested cash in the industry, while providing instant and secure access to your money with no account fees and a full suite of checking features.
  • $196,000-$221,000 USD plus Equity.

Benefits

  • Tax-Loss Harvesting benefits vary depending on the client's entire tax and investment profile.
  • Plus benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!
  • We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Company info

  • Partner with Wealthfront's Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth

Equal opportunity

  • For more information please visit www.wealthfront.com.We are an equal opportunity employer and value diversity at our company.
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This listing is sourced directly from Wealthfront's careers page and normalized into a canonical job model.