UKG
Audience Marketing Manager (Services and Distribution)
Weston,FL,United States · Senior
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
$31,196 more — $122,096 — moves this role to Level II and 2 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $122,096 would place this position at wage Level II. That figure is within the posted range, and I'd like to target it. This role classifies under "Marketing Managers" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · Miami-Fort Lauderdale-West Palm Beach, FL. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- Our Industry Marketing team shapes UKG's go-to-market strategies for our key industries.
- We bring deep industry expertise together with customer storytelling to show how UKG helps organizations transform their workforce experiences.
- In this role, you'll help shape marketing strategy and execution for service-led, distribution-intensive, and distributed-workforce organizations.
Responsibilities
- Develop audience strategies, messaging, and sales-ready content that support measurable business outcomes.
- Partner with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams.
- Create vertical campaigns, thought leadership, field and event content, executive communications, customer stories, and sales enablement materials.
- Support messaging and content across service-led, distribution-intensive, and distributed-workforce customer segments.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 6+ years of relevant experience in B2B marketing, industry marketing, audience marketing, product or portfolio marketing, content strategy, demand generation, or integrated go-to-market marketing.
- Experience partnering with Sales, Field Marketing, Demand Generation, Product Marketing, Creative, Customer Marketing, and Analytics teams in a matrixed organization.
- Strong understanding of B2B buyer journeys, buying groups, account-based marketing, campaign activation, and the relationship between marketing engagement, pipeline, and revenue.
- Ability to synthesize market research, customer insight, operational detail, and performance data into clear recommendations and compelling stories.
- Experience in B2B software as a service (SaaS), human capital management (HCM), payroll, workforce management, HR technology, supply chain or operations technology, or another enterprise software environment.
- Apply a strong understanding of B2B buyer journeys, buying groups, account-based marketing, and campaign activation.
Nice to have
- Comfort working with AI-assisted marketing workflows, digital performance data, CRM and marketing automation insights, and content governance processes.
- Ability to represent the organization credibly in internal presentations, customer discussions, webinars, and industry forums.
- Company Overview: UKG is the Workforce Operating Platform that puts workforce understanding to work.
- Learn more at ukg.com.
- Equal Opportunity Employer UKG is an equal opportunity employer.
- View The EEO Know Your Rights poster UKG participates in E-Verify.
- View the E-Verify posters here.
- It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
Skills
- The actual base pay offered may vary depending on skills, experience, job-related knowledge and work location.
Compensation
- The pay range for this position is $90,900 to $130,700.
- In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation.
Benefits
- Disability Accommodation in the Application and Interview Process For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.
Company info
- It's this expertise that equips our customers with the intelligence to solve any challenge in any industry - because great organizations know their workforce is their competitive edge.
Equal opportunity
- Employer UKG is an equal opportunity employer.
- We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
- The pay range for this position is $90,900 to $130,700.
- In addition to base pay, employees may be eligible to participate in a performance-based bonus plan and to receive restricted stock unit awards as part of total compensation.
This listing is sourced directly from UKG's careers page and normalized into a canonical job model.