GuideStone Financial
Manager, Web Content
Dallas, TX
Sponsorship not specifiedDetected 28 days ago
HTMLCSSAccessibilityAgileSEOSEMGoogle AdsContent MarketingGoogle AnalyticsLead GenerationLeadershipCommunicationCollaborationProblem SolvingOrganizational Skills
About the role
- We have a culture that values excellence, teamwork, humility, integrity, compassion and stewardship.
- General: - Deep understanding of the full digital marketing mix, with the ability to confidently translate complex technical concepts into clear, actionable insights for stakeholders - Other duties may be assigned.
Responsibilities
- Lead, develop, and empower a team of web content strategists while setting a high bar for performance and accountability
- Through ongoing collaboration, drive GuideStone's web content strategy, ensuring alignment to business priorities and measurable outcomes
- Lead the development and execution of high-impact web initiatives, campaigns, and experiences-not just contribute to them
- Translate business goals into digital experiences that drive engagement, lead generation, and growth
- Lead web analytics strategy and reporting, translating data into clear, actionable insights
- Own and evolve SEO/GEO/AEO strategy, ensuring GuideStone is discoverable and competitive in search
- Partner on paid search and paid social efforts to strengthen alignment between organic and paid performance
- Own adherence to accessibility standards (e.g., WCAG) and regulatory requirements
- Lead the evolution of GuideStone's digital presence by continuously evaluating competitor websites, content architecture, personalization strategies, and conversion tactics-translating insights into actionable improvements.
- Define, implement, and uphold best-in-class UX standards across all web, ensuring a seamless, intuitive, and effective experience for every audience.
Requirements
- Bachelor's degree in Marketing, Computer Science, Digital Marketing, or related field
- 7+ years of digital marketing or web experience, including 2+ years leading teams
- Strong expertise in SEO tools (e.g., SEMrush, Google Search Console), Google Analytics, Google Tag Manager, and Google Ads
- Advanced analytical skills with the ability to translate web data, user behavior, and engagement metrics into actionable improvements
- Experience with Agile/Scrum methodologies and modern web tools
- Ability to clearly communicate technical concepts to non-technical audiences
- Deep understanding of the full digital marketing mix, with the ability to confidently translate complex technical concepts into clear, actionable insights for stakeholders
Nice to have
- Hands-on experience with enterprise CMS platforms (Sitecore preferred) and working knowledge of HTML/CSS
Skills
- Serve as business owner for tools such as Google Analytics, Google Tag Manager, and Google Search Console
Benefits
- We offer employees a generous benefits package, flexible work schedules, the opportunity to be involved in community outreach and tuition reimbursement.
Company info
- Experience GuideStone!
- We are an innovative organization that invests in the spiritual, relational, financial, physical and professional development of our employees.
- What We Offer You!
- Success in this role requires a balance of hands-on expertise and strong leadership, bringing deep digital acumen, decision-making, problem-solving, and leadership to efforts that directly impact customer experience, acquisition, and retention, delivering digital experiences that achieve desired business outcomes.
- We serve those that serve the Lord with the integrity of our hearts and the skillfulness of our hands (Psalm 78:72)
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This listing is sourced directly from GuideStone Financial's careers page and normalized into a canonical job model.