DraftKings

Growth Marketing Associate, Paid Social

Boston, MA · Full-time

Sponsorship not specifiedDetected 46 days ago

A/B TestingMarketing AnalyticsGrowth MarketingPerformance MarketingCommunicationCollaborationOrganizational Skills

About the role

It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities.
Our teams are energized by innovation and readily embrace emerging technology.
We're not waiting for the future to arrive.

Develop and execute media buying and paid social media strategies across digital platforms to support customer acquisition and retention goals.
Launch, manage, and optimize paid social campaigns, leveraging audience targeting, bidding strategies, creative testing, and budget allocation to maximize performance.
Partner with Creative, Brand, and Integrated Marketing teams to develop innovative ad concepts and deliver engaging campaigns.
Collaborate closely with the Marketing Analytics Team to evaluate performance trends, measure incremental impact, and inform future campaign strategies.
Manage the creative workflow and asset delivery process for key acquisition and retention initiatives across paid social channels.
Build and maintain strong relationships with external agencies, platform representatives, and advertising partners to stay informed on emerging opportunities and best practices.
Strong organizational skills and attention to detail, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams and external partners.

A Bachelor's Degree in Marketing, Business, Communications, or a related field.
As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

The US base salary range for this full-time position is 58,400.00 USD - 73,000.00 USD, plus bonus, equity, and benefits as applicable.
Your recruiter can share more about the specific pay range and how that was determined during the hiring process.

The US base salary range for this full-time position is 58,400.00 USD - 73,000.00 USD, plus bonus, equity, and benefits as applicable.
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas.

This listing is sourced directly from DraftKings's careers page and normalized into a canonical job model.