Curriculum Associates

Director, Product Marketing

US Remote · Director

Sponsorship not specified$111k-$197kDetected 16 days ago

Product StrategyContent MarketingGrowth MarketingSalesProcurementCustomer SuccessResearchLeadershipCollaborationMentoringPublic Speaking

About the role

For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs.
This role is critical in shaping how our assessment products are positioned in the K-12 market and ensuring educators and administrators understand the value of our offerings.
Market & Competitive Analysis: Conduct research on EdTech trends, K-12 customer needs, and competitive landscape; translate insights into actionable strategies.

The Director of Product Marketing will lead the strategy and execution of marketing initiatives that drive adoption and growth of i -Ready's assessment solutions.
This role will define positioning and messaging, lead high-impact product launches, and ensure sales and service teams are equipped with compelling, differentiated stories that drive adoption and impact.
This is a highly cross-functional leadership role that partners closely with Product, Research, Sales, Growth Marketing, IST enablement, and Revenue Operations to bring assessment solutions to market with clarity, consistency, and measurable results.
Drive launch plans for new products and features, ensuring cross-functional alignment and successful execution.
Oversee creation of product-related content (web, collateral, presentations, case studies) to support demand generation and thought leadership.
Partner with Customer Success to identify and showcase educator and district success stories that demonstrate product impact.
Manage and mentor a team of product marketers, fostering growth and professional development.
Drive cross-functional collaboration and influence stakeholders at all levels to ensure alignment on product strategy and messaging.

Extensive experience in product marketing, portfolio marketing, or go-to-market leadership
Strong ability to translate research, data, and market insights into clear, compelling assessment narratives
Proven success leading complex, cross-functional initiatives in matrixed organizations
Experience owning product launches and sales enablement for sophisticated or research-backed products
Analytical mindset with experience defining KPIs and using performance data to guide decisions
People leadership experience, with a focus on coaching, strategic growth, and high standards
Experience in the K-12 assessment market, with a strong understanding of assessment buyer personas, procurement cycles and offerings.
Preferred: Experience in the K-12 assessment market, with a strong understanding of assessment buyer personas, procurement cycles and offerings.

Education: Bachelor's degree in Marketing, Business, or related field; MBA a plus.
Our Commitment
Competitive compensation and benefits
Opportunity to shape the future of i -Ready's product portfolio
Collaborative, mission-driven culture focused on improving student learning
Benefits and

Pay Range - This role's range is $110,500 - $196,500.
The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy.
Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets.
At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case.
The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.

Benefits and Pay Range:
This role is also eligible to participate in the company bonus plan.
Benefits - Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance.
Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.

Employees can enroll in our company's 401k plan and receive an employer match.
You will serve as the hub, connecting Product Management, Sales, Service and other Marketing teams to deliver compelling propositions, strategies messaging and go-to-market strategies that support our mission to improve student outcomes.

This listing is sourced directly from Curriculum Associates's careers page and normalized into a canonical job model.