GEICO

GEICO

SEO & AI Search Content Writer – Commercial Insurance

New York City, NY, USA · Mid

No sponsorship$91k-$141kDetected 8 hours ago
AlgorithmsLLMsA/B TestingProject ManagementSEOContent MarketingWritingExcelProcess ImprovementLeadershipCommunicationCollaborationMentoringAdaptability

Stay score

odds of building a lasting career here

50Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

Personalize to your clock →

H-1B wage level

the lottery is wage-weighted — each level is one more entry

Level III · 3×
Level I$49,0881 entry
Level II$67,4962 entries
Level III$85,9043 entries
Level IV$104,3124 entries

$13,087 more — $104,312 — moves this role to Level IV and 4 lottery entries. That figure is inside the range the employer already advertised.

Based on the DOL prevailing wage for this occupation and worksite, a base salary of $104,312 would place this position at wage Level IV. That figure is within the posted range, and I'd like to target it. This role classifies under "Writers and Authors" for prevailing-wage purposes.

DOL prevailing wage, 2026-27 wage year · Writers and Authors (27-3043) · New York-Newark-Jersey City, NY-NJ. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.

Community outcomes

No reports yet — be the first to help the next applicant.

About the role

  • When you join our company, we want you to feel valued, supported, and proud to work here.
  • GEICO is seeking a skilled SEO & A I Search Content Writer to join our team with a focus on the C ommercial I nsurance sector.
  • As a key member of the SEO team, you will leverage advanced AI tools, to augment your copywriting talents, enabling the creation of scalable, personalized, and data-driven content.

Responsibilities

  • Content Development and Optimization: Create and deliver high-quality, strategic copy for the C ommercial insurance business, including landing pages, blog posts, long-form SEO articles and more, tailored to the target audience.
  • AI Integration: Utilize AI-powered tools to streamline content creation workflows, generate ideas, and optimize outputs while maintaining brand voice and high-quality standards.
  • SEO and GEO/ AEO Strategy: Develop content that adheres to traditional SEO principles (e.g., keyword optimization, on-page SEO) and incorporate emerging GEO/ AEO strategies to meet search intent and perform effectively on voice search and answer engines.
  • Trend Monitoring: Stay informed about Google algorithm updates, AI advancements, and trends in the commercial insurance SEO ecosystem. Assess risks and opportunities specific to the sector and apply best practices to maintain a competitive content edge.
  • Process Improvement: Identify and implement opportunities to enhance content creation workflows, including refining AI prompts, developing reusable frameworks, and establishing structured processes for efficiency and scalability.
  • Collaboration: Partner with M arketing, Product, and cross-functional teams to support c ontent creation, content planning, and execution timelines, ensuring alignment with overall business objectives and legal compliance.
  • Data-Driven Experimentation: Foster a data-informed culture by testing new content ideas within the C ommercial insurance space, gathering insights, and implementing scalable solutions to drive business growth.
  • Project Management: Ability to manage multiple projects and deadlines in a fast-paced environment, ensuring timely delivery of high-quality content.
  • Drives Results Through Content: You take ownership of content goals, crafting high-quality, strategic copy that drives measurable outcomes and supports Commercial Insurance growth.
  • Data-Informed Content Strategy: You leverage analytics to refine content performance, using data-driven insights to optimize messaging and advocate for impactful SEO, GEO & AEO initiatives in the Commercial Insurance space.

Requirements

  • SEO Expertise: Proven experience in creating SEO-driven content, including keyword optimization, on-page SEO, and a solid understanding of search intent, topical depth, and structured formatting.
  • AEO Expertise: Strong understanding of emerging GEO and AEO strategies, with experience in optimizing content for LLMs, structuring information to align with answer engine algorithms, and meeting modern search intent.
  • AI Proficiency: Demonstrated experience using AI-powered tools t o enhance content creation workflows, ideation, and optimization.
  • Content Strategy: Strong ability to translate marketing briefs and strategic concepts into clear, engaging, and impactful written content tailored to specific audience needs.
  • 4-6 years of professional copywriting experience, preferably within an agency or in-house creative team, with a strong portfolio showcasing diverse work across digital formats.
  • Proven experience in creating SEO-driven content, including keyword optimization, on-page SEO, and a solid understanding of search intent, topical depth, and structured formatting.
  • Strong understanding of emerging GEO and AEO strategies, with experience in optimizing content for LLMs, structuring information to align with answer engine algorithms, and meeting modern search intent.
  • Demonstrated experience using AI-powered tools t o enhance content creation workflows, ideation, and optimization.
  • Strong ability to translate marketing briefs and strategic concepts into clear, engaging, and impactful written content tailored to specific audience needs.

Skills

  • Exceptional proofreading and editing skills, ensuring all content meets brand, high- quality, and SEO standards.
  • Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent work experience.
  • A proactive mindset with the ability to stay ahead of industry trends, AI advancements, and evolving SEO/ GEO/ AEO practices.
  • Drives Results Through Content:
  • Creative and Adaptable Storytelling:
  • Audience-Centric Writing:

Compensation

  • $91,225.00 - $141,450.00 The above annual salary range is a general guideline.
  • Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate.
  • Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

Benefits

  • Education: Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent work experience.
  • Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

Company info

  • Protecting customers through life's twists and turns with innovation and integrity.
  • Great Careers: Personalized development programs, mentorship, and certification assistance.
  • Great Culture: Inclusive and collaborative culture rooted in shared success.
  • Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.
  • The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law.
  • GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
  • GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company.
  • This applies to all applicants and associates.
  • GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability.
  • We do not condone or tolerate an atmosphere of intimidation or harassment.
  • We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

Visa & Work Authorization

  • At this time, GEICO will not sponsor a new applicant for employment authorization for this position
Apply directly at GEICO →Create a free account for alerts like thisView GEICO immigration profile

This listing is sourced directly from GEICO's careers page and normalized into a canonical job model.