Pattern

Pattern

Senior Director, Demand Generation & ABM

Lehi, UT, US · Director · Full-time

Sponsorship not specifiedDetected 42 days ago
Machine LearningSalesforceMarketoSalesOutbound SalesForecastingLogisticsCadenceLeadership

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odds of building a lasting career here

40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

Lottery odds assume a STEM candidate.

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Files H-1B transfers

16 transfer filings in the last year, covering 16 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

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About the role

  • Demand Generation and ABM at Pattern is a signal-based function responsible for the full demand funnel and account lifecycle-from target account identification and awareness through engagement, conversion, and post-sale expansion.
  • Success in the role will be measured by both the bookings directly sourced by marketing and the bookings marketing influences throughout the buying journey.
  • Because Pattern's deals often involve multiple channels and stakeholders before closing, the role requires a leader who can connect those touchpoints into a cohesive demand strategy and clearly demonstrate their impact on pipeline and revenue.

Responsibilities

  • Own the ideal customer profile and target account universe, and sharpen the lead scoring model beneath Pattern's existing tiered account lists against real conversion and close behavior.
  • Own the operating cadence with the sales team: shared account lists, handoff SLAs, and joint ownership of go to market strategy.
  • Manage a paid media manager, a team of demand and integrated marketing managers, and a lifecycle marketing manager, all against an efficiency target rather than a flat activity budget.
  • You'll also be asked to build out an autonomous AI layer across the function.
  • Build cross functional trust by understanding sales and finance priorities first, rather than negotiating from separate camps.

Compensation

  • Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

Benefits

  • Company Paid Life Insurance
  • Health, Vision, and Dental Insurance
  • Partner with sales to plan and deliver content matched to every stage of the sales cycle, from early education through late stage proof points, so reps always have the right asset to move a deal forward.
  • Onsite Fitness Center

Company info

  • We are a company full of talented people that evolves quickly and often.
  • What's the company culture?
  • Build and continually refresh an always on nurture motion across every channel, including email, so prospects and customers keep moving between active campaigns.

This listing is sourced directly from Pattern's careers page and normalized into a canonical job model.